Caffeina
Caffeina turned daily coffee runs into repeat visits with a digital loyalty program that’s fast, simple, and effective — over 1,000 stamps and counting.
Background
Caffeina, a captivating cafe nestled in the heart of Fortitude Valley, has been delighting customers since May 2023. Known for its rich coffee aromas, cosy ambience, and expertly crafted brews, it has quickly become a go-to destination for office workers, locals, and coffee lovers alike.
Situated in one of Brisbane’s best tile showrooms and serving only the best coffee from Proud Mary, Caffeina offers a unique blend of flavour and atmosphere that keeps customers coming back.
The Brief
As Caffeina’s reputation grew, the team wanted a simple yet effective way to reward regulars, encourage repeat visits, and create a seamless experience for busy customers — especially during peak morning hours.
Key Objectives
Together with Stamp Me, Caffeina aimed to:
- Reward loyal customers in a cost-effective and trackable way
- Encourage return visits with an easy-to-understand offer
- Keep the stamp issuing experience fast and frictionless during rush times
- Empower their reputation with the locals through an exciting and rewarding loyalty program
How the
Caffeina
Loyalty Program Works
Caffeina’s loyalty program was designed to be simple, rewarding, and perfectly suited to the fast-paced nature of café service. Using the Stamp Me app, customers could quickly and easily join the program, track their rewards, and enjoy regular incentives that kept them coming back for more.
To join, customers simply download the Stamp Me app and search for Caffeina, or scan the QR code displayed in-store. Upon sign up, they are also rewarded with a free coffee. Sign up rewards are a great way to entice your customers and create intrigue around your program.
From there, the digital punch card follows a familiar and motivating format: buy five coffees, get one free. Each time a customer makes a qualifying purchase, they earn a stamp on their card. The process is fast, secure, and completely contactless, thanks to Stamp Me’s tap-and-go StampPod™.
Once the card was completed, it automatically reset, allowing customers to begin the cycle again and continue their loyalty journey with Caffeina. The app’s clear interface made it easy to see how many stamps had been collected and how close they were to their next reward — helping foster a sense of progress and repeat engagement.
Promotion
To keep operations smooth — especially during the morning rush — Caffeina implemented the StampPod™, Stamp Me’s tap & go-based validation device. Check out how it works in our snazzy video!
How it works:
- Customers open the Stamp Me app and press ‘Stamp Me’ on their digital card.
- They tap their phone on the StampPod™ (NFC must be enabled).
- A quick vibration and ping confirm that their stamp has been added.
No codes, no scanning, no delays — just a seamless loyalty experience.
How Rewards are Redeemed
Results
Since launching their loyalty program in October 2024, Caffeina has:
- Issued over 1,000 stamps and seen hundreds of rewards redeemed — a clear sign that customers are returning regularly
- Introduced a contactless, secure, and efficient way to issue stamps, without disrupting their daily operations
- Strengthened their local reputation through an engaging and rewarding loyalty experience
- Built a simple, enjoyable, and reliable loyalty program in partnership with Stamp Me