Crisp Creative Salad
Discover how Crisp Creative Salad helps busy Melbournians fuel up the healthy way – and rewarding them for it using Stamp Me. Through smart stamping, engaging rewards, and a simple philosophy, Crisp is a prime example of a loyalty program going the distance.
Background
Crisp is a sleek, health-focused eatery with multiple locations across Melbourne’s CBD. Known for their fresh, made-to-order salads and wholesome meals, they’re the go-to for office workers and busy city dwellers looking for nutritious food on the fly.
Their philosophy is simple: when you eat well, you feel good — and Crisp makes that feel-good choice quick, convenient, and accessible.
The Brief
Back in 2015, Crisp set out to find a simple way to reward their regulars and encourage them to keep making healthy choices.
A digital loyalty program turned out to be the perfect fit — easy to use, scalable, and consistent across all locations.
Key Objectives
Together with Stamp Me, Crisp aimed to:
- Increase repeat visits across multiple locations
- Offer a rewarding, easy-to-use loyalty experience
- Simplify the customer journey for busy, health-conscious consumers
- Gather valuable insights into their customers
How the
Crisp Creative Salad
Loyalty Program Works
Crisp's loyalty program is as fresh and simple as their menu: Customers collect 9 stamps with qualifying purchases to receive a free salad. Once the final stamp is collected, a reward voucher is automatically issued and stored in the ‘Rewards’ section of their app.
To redeem, members simply show the animated voucher to a staff member and enjoy their free, delicious salad.
Promotion
Crisp uses the StampPod™ – a compact device that uses 'tap-and-go' technology to issue stamps when a member taps their phone on it.
The StampPod™ makes stamping quick, contactless, and ideal for Crisp’s fast-paced environment. After a qualifying purchase, customers simply hold their phone over the device to instantly collect a stamp in the Stamp Me app.
How Rewards are Redeemed
Results
Crisp Salad Bar shows how a simple, healthy loyalty offering can go a long way. With thousands of active members and redemptions, their program continues to support customer retention across Melbourne.
Since launching their Stamp Me loyalty program, Crisp Salad Bar has:
Built a Strong Community of Regulars: With over 4,000 active members, the program has helped create a loyal customer base that keeps coming back for their favourite salads.
Delivered a Smooth, Contactless Experience: Thanks to the StampPod™, stamping is fast, hygienic, and perfect for Crisp’s grab-and-go model — especially during busy lunch hours.
Issued Thousands of Rewards: Customers love earning and redeeming their free salad reward, with thousands of stamps and vouchers issued since the program began.
Maintained Long-Term Engagement: Having been with Stamp Me since 2015, Crisp’s program shows strong consistency and longevity — proof that a well-executed loyalty strategy can go the distance.
