Explore how Deka Lash created a robust, exciting loyalty program with Stamp Me! Spanning four locations, this program helps enhance the brand’s customer engagement and retention.
Deka Lash stands out in the beauty industry as more than just a lash studio – it's a symbol of elegance and personal care. Established in 2021, this US-based brand quickly expanded to multiple locations across the country (and the numbers continue to grow). Each studio offers a unique blend of sophisticated lash services, skilled professionals, and high-quality products.
Together with Stamp Me, Deka Lash aimed to:
- Create a robust and exciting loyalty program that echoes their brand identity
- Reward and incentivize repeat clients to continue booking appointments
- Create more personal relationships with their clients
- Gain valuable data and insight into customer profiles and activity
Loyalty Program Works
Deka Lash's loyalty program implements an innovative and engaging multi-reward structure, specifically tailored to enhance customer experience at four of their individual locations across Georgia - Roswell, Chamblee, John's Creek, and Canton.
The program initiates with two distinct stamp cards at each studio - the Deka Lash card and the Prebooking reward. Clients follow the program by collecting stamps via a QR code for every lash appointment they attend.
The Deka Lash card operates on a 20-stamp system, with enticing interim rewards at various stages to keep momentum and excitement high. These include:
- 5 stamps = Free makeup remover pads
- 10 stamps = Complimentary lash brush
- 15 stamps = $20 off on services
And the main reward? A generous free lash refill completes their loyalty journey and the card resets so clients can keep stamping and earning.
Additionally, the Prebooking reward encourages planning, offering a 10% discount on the next appointment after prebooking 10 appointments. This not only fosters customer loyalty but also aids in efficient appointment management.
This robust rewards scheme with plenty of interim rewards, cultivates customer loyalty gradually over time, by providing constant incentives, instead of just one at the end.