The City of Foster in sunny California wanted an incentivised shop local scheme for multiple eateries in order to help support independent businesses, and boost the local economy. Take a look at how their program works…
Located in the Golden State of California, Foster City is a tight-knit community of over 30,000 residents. Home to many families and young professionals, they enjoy the areas relatively warm all-year-round weather, the abundance of eateries and parks, as well as a safe livelihood afforded by some of the lowest crime rates in the US.
As part of an economic development program, the local government, The City of Foster City, was seeking a ‘shop local’ solution to further boost the city’s independent businesses.
The City of Foster City was looking for a stamp card that could be rolled out seamlessly to many businesses across the city. They wanted to incentivise residents to purchase from local businesses over chains.
Shortly after coordinating their in-store loyalty program, COVID-19 hit. The pandemic further drove their need to assist local businesses but their approach changed.
Instead of an in-store stamp solution, it was adapted to a pick-up model. The main reward became a money-off voucher to spend at participating stores, which was subsidised by the Foster City, and not the business.
The primary goals that the City of Foster City strived to achieve with their digital rewards solution were to:
- Support local businesses by incentivising residents to shop at their stores.
- Provide a loyalty program that could be implemented across multiple business locations.
- Provide financial reimbursement to businesses and help boost the local economy, especially in light of COVID-19.
- Enhance a connection between customers and participating businesses within the Foster City community.
- Offer residents a user-friendly and contactless stamp card.
- Have a secure platform that would prevent fraud and misuse.
- Access loyalty program users basic data and subsequently further communicate to residents.
Loyalty Program Works
The Foster City loyalty program has been implemented by multiple cafes and restaurants across the district.
Residents download the Stamp Me app and join the offer by finding a business using the ‘explore new offers’ geo-location feature in-app. Alternatively, they will automatically be joined to the loyalty program offer when they collect a stamp for the first time.
The loyalty program offer is shared which means users can collect stamps on only one card from any of the participating businesses in Foster City.
Every time a resident makes a purchase at a participating Foster City business, they get one stamp on their 10-stamp digital punch card.
Once all 10 stamps on the card are filled, a $20 voucher is automatically triggered which can be redeemed at any of the participating businesses. The reward voucher is saved in their list of ‘my rewards’ on the Stamp Me app.
But that’s not the only reward offered by the Foster City program!
How Rewards are Redeemed
Step 1: When placing an order on the phone with the local business, customers mention they have a $10 or $20 reward voucher they wish to redeem
Step 2: When customers come to pick up and pay for their order, they open the Stamp Me app and find their reward vouchers under their list of ‘my rewards’
Step 3: The customer presses ‘redeem now’ and places their phone on top of the Stamp Mate Device which redeems the reward
Step 4: The business removes the voucher value from the final bill and the customer pays for their take-out
The City of Foster City has decided to add an additional layer of security by making customers validate their redemption in person using the Stamp Mate device we provided them with.
Our default reward redemption process is for customers to press ‘redeem now’ and show the staff a moving countdown reward voucher screen (showing for 3 minutes).
How the Subsidisation Works
Once the $10 sign up and/or the $20 main reward is redeemed, Foster City subsidises the business who gave the discount.
Information on who has redeemed their reward and at what business, is determined through data provided on their Stamp Me Merchant Dashboard.
A weekly redemption report is sent to the City of Foster City which is used to reimburse the businesses.
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If you’re a local government or council, community organisation, shopping centre or co-ordinator who is looking into rolling out a loyalty scheme across multiple businesses and locations, please do get in touch with us to discuss your objectives!