Discover how Melbourne's innovative food and wine bus service, Hop It, partnered with Stamp Me to create a highly engaging loyalty program that drives repeat bookings and regional exploration.
With its ‘hop on and off’ model, Hop It is revolutionizing the traditional concept of food and wine tours. Their boutique-style mini bus service gives customers a journey of freedom and flexibility to independently explore Victoria’s Heartland.
Hop It includes a diverse range of venues and gourmet producers on their route. You’re not limited to set wineries and vineyards – it can include restaurants, breweries, distilleries, hot springs, and landmark sights. Forget about rigid schedules and strict locations; with Hop It, the choice is all yours.
Hop It’s tours showcase Victoria’s most treasured gourmet regions: Yarra Valley, Mornington Peninsula, and The Bellarine.
Hop It, together with Stamp Me, strived to:
- Reward and incentivize customers to use Hop It tours for any event or occasion (or for no occasion at all!)
- Create a more personal relationships with their customers
- Encourage supporting local producers and businesses in Victoria
- Reward customers for their loyalty to their service
- Gain valuable data and insight into customer profiles and purchase patterns
- Deliver targeted communications directly to their members via Push Notifications
Loyalty Program Works
Hop It’s loyalty program is an example of how Stamp Me works for businesses in the travel and tourism industry, by issuing stamps on a digital stamp card once they are on their adventure.
Hop It’s loyalty program consists of one stamp card with nine stamps, with various interim rewards to keep interest and involvement in their program high.
To sign up for the program, customers simply download the Stamp Me app in the Apple or Google Play Store. Upon signing up, customers are treated to a sign-up reward: a complimentary breakfast voucher, valued at $12. This appetizing offer is an immediate thank-you for joining the loyalty program and a great start to the customer’s next Hop It tour.
To earn stamps, customers simply scan the QR code through the app, which is printed and attached to the back of the bus seats. A 24 hour time delay is set up, meaning that people can only get a stamp once, even if scanned multiple times in a day.
Earning the second stamp on the next tour rewards customers a free ferry ride when they opt for the Bellarine hop-on, hop-off ticket. This perk, valued at $33, encourages customers to plan their next tour through Bellarine to use their reward.
Every third stamp (3,6,9), rewards the member with a free Hop It ticket worth $89. This frequent, high-value reward keeps customers engaged with the program and encourages customers to continue choosing Hop It for their exploration of Victoria’s culinary scene. After all, a free ticket certainly pushes the incentive to book with them and they will likely bring a friend or family member along to join the experience.
They have also customized their stamp card with their logo to represent a stamp. This is a great and simple way to make a stamp card stand out and reflect the brand identity to their customer base.
How Rewards are Redeemed
Once a customer gains enough stamps for a reward, an in-app notification is automatically triggered explaining the next steps.
The voucher with a discount code is then emailed to the customer with further instructions on how to redeem it on a future booking.