Pet Wants, a US-based pet food store, teamed up with Stamp Me to create a loyalty program that not only promotes healthy nutrition choices for pets, but drives customer retention and engagement.
The Pet Wants retail franchise was born out of a desire to change the way we feed our furry family members. Turning away from mass-produced pet food, Pet Wants were interested in “Farm-To-Table” and “small batch” products that promote health and vitality for our much loved pets. They sell their products online, or via retail outlets.
Together with Stamp Me, Pet Wants strived to:
- Create a custom loyalty program that promoted healthy pet food
- Reward customers for their loyalty and support
- Encourage them to spend more to reach the threshold for gaining loyalty stamps
- Gain crucial insights into customer behavior and data
- Deliver targeted and personalized communications directly to their customers
- Surprise and delight loyalty customers with special offers and sales, to drive customer engagement
Loyalty Program Works
The Pet Wants loyalty program is straightforward and managed from their Stamp Me Merchant Console.
The program starts with a sign up reward, which is a free stamp automatically added to their card when someone downloads and joins the Pet Wants program. This strategy incentivizes customers to sign up to the loyalty program, as they have an immediate, compelling reason to join.
Pet Wants has one stamp card, consisting of five stamps, which is valid for use in-store and online. To receive a stamp, customers need to spend a minimum of $20 on any Pet Wants products.
To issue the stamps in-person, customers scan a QR code which is presented when they qualify by the staff. For online orders, Pet Wants sticks a unique, one-time OneStamp within packaging, so that customers can scan it at home, to receive their stamp. These codes are a one-use and secure way to issue stamps remotely, when there is no face-to-face interaction with the end consumer.
A time delay between stamping is set up for more control over in-person customer stamping. This can easily be adjusted in their Merchant Console at any time.
Pet Wants have customized their stamp card with a dog paw to represent a stamp (rather than the default red Stamp Me circle). This is a great and simple way to make the stamp card stand out and reflect the brand identity to their customer base.
How Rewards are Redeemed
Once the customer has collected five stamps, members will automatically receive a $20 in-app voucher which is stored in their ‘Rewards’ area of the Stamp Me app and can be claimed when they’re next in store.
The program admins have also set up an instant email alert which notifies them when someone achieves a reward so that they can get a heads up.
To redeem the voucher, customers press ‘Redeem Now’ when in store, and simply present the animated voucher screen to a registered staff member who then applies it to their purchase.
The voucher can be redeemed on a range of fresh dog and cat food, treats, natural chews, supplements, pet supplies, toys, and pet spa products.