Seven Hair & Body
British barbers shop Seven Hair & Body, wanted a way to reward customers to ensure they kept coming back to them for their every grooming need. Here’s what they did and how their program works!
Seven Hair & Body located in the cathedral city of Peterborough in England, have been providing local patrons with male grooming services for the past 20 years, including cuts, beard trims, waxing and facials.
Their busy barbers shop accepts bookings and walk-in appointments for all ages, including double dad and son appointments.
The primary goals that Seven Hair & Body and Stamp Me strived to achieve with a digital loyalty solution were to:
- Strengthen the emotional connection between the business and its customers so they didn’t stray to a competitor
- Motivate customers to come back to Seven Hair & Body to fulfil their repeat haircut needs
- Keep their brand front-of-mind for existing customers
- Gain valuable data and insights into customer profiles and purchase behaviours
- Send targeted communications and promotions directly to customers’ mobile devices
Seven Hair & Body
Loyalty Program Works
This loyalty program rewards customers for regularly patronising their barbers shop.
With every full service a customer receives (such as a standard gentleman’s haircut), the customer will receive a stamp. When they have reached 6 stamps, they have earned themselves a ½ price haircut reward (or a £20 cut and shave special package, usual RRP £35).
The app is set to automatically trigger the reward on stamp 6. It notifies the customer and stores the reward voucher in the app for them to redeem on their next visit.
In order to claim their reward, the customer simply shows the barber staff the automatically generated reward voucher screen on their phone. The discount is then applied on the cashier by the staff.
Once the stamp card has been used, it refreshes back to zero so the customer can begin to collect stamps towards another discount!
Customer receives a stamp on the app for every service purchased
When they reach stamp 6, the reward triggers. A voucher is added to their account
Customer shows reward voucher to staff on their next visit
Staff apply the reward of a 50% discount = happy customer!
How Rewards are Redeemed
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If you run a barbers, male grooming service or salon and want to see how we can help you just like Seven Hair & Body, get in contact with us today or start a free trial via the link below.