What is the Stamp Me ROI calculator?

The Stamp Me ROI Calculator is a free interactive tool designed to help business owners forecast the financial impact of a digital loyalty program. By inputting key metrics—such as daily transaction volume, average spend, and profit margins—the tool calculates your potential new revenue, net profit, and how quickly you can break even on your investment.

What does loyalty program ROI mean?

Loyalty program ROI (Return on Investment) measures the profitability of your rewards program relative to its cost. It answers the question: 'For every dollar I spend on software and rewards, how many dollars do I get back in profit?' A positive ROI indicates that the additional revenue from increased customer visits outweighs the costs of the program.

Why is understanding loyalty ROI important?

Understanding ROI is crucial for ensuring your customer retention strategy is sustainable. It helps you verify that the cost of your free rewards (COGS) and subscription fees are comfortably covered by the increased customer frequency (Loyalty Lift). Knowing your numbers helps you set realistic goals and prevents you from offering rewards that are too expensive for your margins.

What happens if I don't know some of my business metrics?

If you don't have exact figures, it is fine to use your best estimates or averages. You can usually find data like 'Average Purchase Value' or 'Daily Transaction Volume' in your Point of Sale (POS) reports. The calculator allows you to adjust sliders easily, so we recommend testing a few different scenarios to see a range of potential outcomes.

How accurate is the Stamp Me loyalty program ROI calculator?

The calculator provides a realistic forecast based on the data you enter and industry-standard benchmarks for 'Loyalty Lift' (typically 15-25%). However, real-world results depend heavily on execution. The projections assume best practices are followed, such as staff training and actively promoting the program to your customers across multiple channels.

How does digital loyalty ROI compare to paper punch cards?

While paper cards may seem 'free,' they lack the ability to track customer behavior, communicate with users, or prevent fraud. A digital program typically generates a higher ROI because it builds a customer database you can use for marketing (e.g., Push Notifications), which drives significantly higher retention and frequency than a passive paper card.

What happens if my ROI is low?

A low or negative ROI often suggests that your reward structure needs adjustment. Your reward might be too expensive relative to your profit margins, or the number of stamps required to earn it is too low. Try increasing the 'Stamps to get Reward' or adjusting the 'Retail Value of Reward' in the calculator to find a sweet spot that delights customers while protecting your profit.

How can I maximise loyalty program ROI?

To maximize ROI, you must focus on program visibility and engagement. Ensure your staff are trained to ask every customer, 'Are you using Stamp Me to earn rewards?' Use in-store signage and social media to drive sign-ups, and utilize Stamp Me's retention features—such as Push Notifications and SMS—to remind customers to return. The more active your users are, the higher your ROI will be.

Loyalty Program ROI Calculator

Discover the financial impact of customer retention with our free Loyalty Program ROI Calculator. In just a few seconds, find out exactly how much extra monthly or annual revenue a successful Stamp Me rewards program could generate for you!

If you’re not sure about your business metrics, just use our handy industry options to give you ROI estimates for a business type like yours.

Stamp Me Loyalty ROI Calculator

Loyalty Program ROI Calculator

Enter your business details under ‘Custom’ to see your personalised loyalty program ROI. Or, select a business type to view estimated ROI based on industry averages.

Recommended

Custom

Enter my business details

Cafe

Coffee Shop

Restaurant

Bistro / Casual Dining

Nail Salon

Manicure / Pedicure

Beauty Salon

Spa / Treatments

Hair Salon

Barber / Stylist

Avg. Purchase Value ($) I.e. how much needs to be spent for a stamp

Daily Transactions 200

Number of transactions you make per day

Days Open per Week 6

Stamps to get Main Reward 8

Retail Value of Reward ($)

Your Gross Margin (%) 75%

The percentage of revenue left after the cost of goods sold (COGS)

Est. Loyalty Lift (%) 20%

Industry standard is 15-35%

Stamp Me Subscription

Your Results:

Estimated Annual Impact

New Revenue Generated $0

Estimated Return on Investment $0

Annual Return on Investment 0%

Daily Customers Needed to Break Even 0

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*Estimate only, real results may vary. Results are based on daily volume x 4.33 weeks/month, a single reward offered and a monthly Stamp Me subscription.

How it Works

Custom

Simply input your current business metrics to establish a baseline. The calculator applies a "Loyalty Lift" to simulate increased customer frequency that digital rewards programs generate. It then deducts the actual cost of rewards (based on your margins) and the subscription fee to reveal your true net profit (not just top-line revenue).

Industry Averages

Not sure of your business metrics? No problem! Just pick a business type tile closest to yours to show industry ROI averages. We use up-to-date industry statistics and assumptions for a moderately busy, single location business.

Play around to hit what you think is the loyalty ROI sweet spot!

Note: These custom and industry results assume a best practice implementation of Stamp Me, such as regular staff training and multi-channel marketing. All results shown are estimates.

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FAQ's

Email Course: 7 Days of Customer Loyalty

We’ll also send you loyalty tips, trends and resources from time to time (which you can opt out of whenever you like).

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