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5 Proven Ways to Attract and Retain More Nail Salon Clients

Written by 
Chloe Komesarook
September 5, 2023
Customer Retention
Need a quick summary? Check out our 1 minute video for a run-through of our top strategies.

Are you interested in some ways to attract and retain more nail salon clients? With an array of salons to choose from, clients are no longer looking for a place to beautify their nails; they are seeking an experience that stands out, a place that caters to their unique preferences and treats them as valued patrons.

Retaining customers is not just about offering exceptional nail services; it encapsulates creating an environment where clients feel cherished, heard, and look forward to returning. It is about crafting a memorable journey that starts from the moment they step into your salon and extends beyond their visit. 

In this article, we delve into the top five strategies for attracting and retaining nail salon clients. We guide you through tried-and-tested methods to ensure that every client turns into a regular, amplifying your salon’s success and reputation in the industry. 

1. Offering Excellent Customer Service

Woman getting her nails done at a salon.
Image source: Canva

In the highly competitive world of nail salons, offering excellent customer service can be your strongest differentiator and can drive referrals to your business. In fact, studies have shown that if provided with great service, 62% of customers will recommend a brand to a friend. It goes beyond greeting your clients with a smile; it embodies attentiveness, personalized services, and going the extra mile to make them feel valued. 

This extends into your staff: train your staff to be attentive to the small details – remembering a client’s preferred nail shade or their favorite type of service to book can make a significant impact. 

As well as this, making sure your booking experience is seamless and easy to manage will ensure very few time mix-ups or double bookings. This goes a long way in turning your clients into regulars. 

2. Implement a Nail Salon Digital Loyalty Card 

Interface of the Stamp Me app on a mobile phone.
Stamp Me Digital Punch Card

For businesses looking for ways too attract and retain more nail salon clients, implementing a nail salon digital loyalty card program is a highly effective strategy for increasing customer retention.

Considering that a mere 5% increase in customer retention results in a profit increase of up to 95%, investing in a digital loyalty solution promises a high return on investment when implemented effectively.

A digital loyalty card will allow your clients to easily collect stamps and accrue points with every visit, which will foster a sense of accomplishment and anticipation for their next reward. This not only amplifies your customer experience, but it creates a point of difference for your nail salon. 

Stamp Me is an ideal digital punch card for nail salons. With the Stamp Me Merchant Console, you can easily create a digital stamp card with your nail salon’s branding, manage your loyalty program, and customize your rewards to best suit your clientele. You can also add interim rewards and sign-up rewards to create a more unique loyalty journey. 

The versatility of a loyalty program allows you to create customized rewards, from discounts on nail art to complimentary spa treatments, enhancing the allure of repeat visits. 

Additionally, Stamp Me’s user-friendly interface ensures a hassle-free experience, encouraging more clients to participate in the program. You can also communicate with your customers via push notifications or SMS, to inform them of new operating hours or special events. This creates a more personalized experience for your clients and cultivates a community of loyal customers who feel appreciated, valued, and eager to return, ultimately boosting your salon’s reputation and bottom line. 

For a full breakdown of our features, check out this page

3. Prioritize and Act On Customer Feedback 

Graphic of two text message symbols and stars above one of them on a blue background.
Image source: Canva

One easy way to attract and retain your loyal nail salon clients is by embracing and encouraging customer feedback. It’s not only important for your customers to feel valued, but it also does wonders for improving how your business looks to potential customers. In fact, studies show that 98% of customers read online reviews of local businesses. So if you want a perfect score, the best place to start is by asking. 

Reviewing and prioritizing customer feedback also increases your chances of creating customer loyalty, as 83% of customers agree that they feel more loyal to brands that respond to and resolve their complaints

Here also where a digital loyalty program is an ally: it’s more than just a platform to accumulate rewards; it’s an excellent avenue to encourage customers to share their authentic feedback. For instance, you can incentivize customers with free stamps or bonus rewards for leaving a review on Google or responding to an email survey. 

Engaging in this kind of dialogue creates a collaborative atmosphere where clients feel a part of your salon’s growth journey. 

4. Amp up your Digital Engagement 

Woman smiling at a phone in her hands.
Image source: Canva

As you may already know, amping up your online engagement in this day and age isn’t just beneficial; it’s vital. With over 85% of consumers wanting to communicate with the businesses they frequent, this means that communicating with your regulars is key for retaining them. 

It’s time to embrace the multifaceted tools at your disposal to create a buzz and attract and retain your loyal nail salon clients. 

Utilize a digital loyalty card platform like Stamp Me, which offers extensive communication possibilities including SMS and push notifications, as well as targeted engagement campaigns, to keep your clientele informed and engaged with the latest promotions, tips, and news from your salon. 

Simultaneously, bolster your salon’s presence on social media platforms. Share glimpses of the latest nail art creations, the serene ambiance of your salon (especially if you’ve upgraded any equipment), or the smiling faces of your satisfied clients. 

Engage with your audience through interactive posts, and stories, and even hosting live sessions, sharing expert tips, or showcasing new arrivals. 

Online engagement is also a great way for potential clients to find your brand: 76% of consumers access social media to conduct product research. This means that prioritizing your digital presence will work wonders for attracting and retaining your loyal nail salon clients. 

5. Get Involved With Your Local Community 

Diving headfirst into your local community can have excellent results for retaining your nail salon clients. It helps to weave your nail salon into the neighborhood, fostering both loyalty and a personal connection with your clientele. 

Hosting community events, or collaborating with nearby businesses for special promotions sets the stage for organic growth and shows your salon’s engagement in the local community. 

But don’t stop at promotions or events. Consider offering workshops on nail care or beauty trends. Encourage your team to volunteer in community events (and showcase it on your social media platforms), representing your brand while contributing to local causes. 

By actively participating in and contributing to your local community, your salon becomes more than a business; it evolves into a valued community member, enriching the neighborhood while building a solid base of clients. 


To sum up, attracting and retaining your loyal nail salon clients hinges on embracing innovative strategies and fostering meaningful relationships with your clients. From delivering unparalleled customer service to harnessing the power of digital engagement to implementing a nail salon digital loyalty card, each step contributes to building a loyal and enthusiastic clientele. 

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