Explore how Cafe Delice, based in Dandenong, Victoria, successfully implemented Stamp Me’s robust loyalty program to increase customer retention, establish stronger connections, and drive business growth.
Cafe Delice, nestled amongst local factories in Dandenong South, Victoria, provides the highest quality hospitality experience, whether it's in-store or through their catering services.
Given its location, Cafe Delice serves a high volume of workers and tradies on a regular basis, providing the local workforce with early morning caffeine fixes and tasty brunches.
Passionate about fresh ingredients and healthy recipes, Cafe Delice is the favorite destination for a wide range of regular customers, who are drawn by the consistently excellent customer experience and welcoming atmosphere.
Together with Stamp Me, Cafe Delice aimed to:
- Motivate customers to make repeat purchases
- Add an element of fun and modernity to the traditional coffee stamp card
- Gain valuable data and insights into customer profiles and purchase behaviors
- Keep Cafe Delice front-of-mind for existing customers
- Strengthen the emotional connection between the business and its customers
- Reward their loyal customer base
Loyalty Program Works
Launched in 2016, the Cafe Delice loyalty program is simple and straightforward, allowing for easy access and participation from all their customers, whether they are long-time regulars or newcomers stepping into the cafe for the first time.
Once customers have downloaded the Stamp Me app, they simply search for the business or scan the QR code to join the program. Once they do, they will receive a sign-up reward: a free coffee of their choice. This is a great way to incentivize customers to join the loyalty program and engage with it, as they see immediate value and a compelling reason to join.
From there, customers work through the stamp card, collecting nine stamps and receiving a free coffee on their next visit.
Once a customer completes a stamp card, it resets so that they can continue their loyalty journey and keep stamping.
The Stamp Me app’s user-friendly interface makes it easy for Cafe Delice customers to track how many stamps they have collected and to see how many more purchases are needed to earn their next free coffee. This interactive, engaging feature fosters a sense of anticipation and satisfaction in the customer’s journey, encouraging regular visits and greater loyalty to Cafe Delice.
How Rewards are Redeemed
Once a customer accumulates nine stamps, a digital voucher is automatically added to their app, triggering an in-app notification. When ready to redeem the reward in-store, the customer presents this voucher to a staff member.
Enhanced with an animation and a three-minute expiry countdown, these digital vouchers are designed to maintain a high level of security and prevent misuse from screenshot attempts, ensuring a secure reward system for staff and customers.