Carrera Car Wash
With over 25 years in the car washing industry, Carrera Car Wash and Cafe has been using Stamp Me for over 9 of those, to stand out from industry competitors and foster a loyal customer base.
Carrera Car Wash Cafe, is one of Stamp Me’s longest running clients having first signed up back in 2013. They’re dedicated to providing superior vehicle cleaning and car care to Melbourne residents. Car treatments range from premium outside and inside signature hand cleans, to paint and vehicle repairs.
Whilst waiting for their service, customers are invited to relax in the comfortable and cosy cafe where they can purchase a variety of beverage and snack options.
In collaboration with Stamp Me, Carrera Car Wash strived to create a loyalty program which would:
- Incentivise repeat visits and allow them to create personal relationships with their customer base
- Enable them to stand out from their competition, and offer something enticing and different
- Maintain their values of providing exceptional customer care
- Allow customers to build a positive emotional connection to the brand and encourage promotion through word-of-mouth
Carrera Car Wash
Loyalty Program Works
Sign Up Reward:
To incentivise customers to take part in their car wash loyalty program, Carrera Car Wash have a sign up reward of a free coffee or soft drink beverage.
This reward voucher is issued automatically upon joining, and is an ideal way to get people who come into the cafe to sign up to their loyalty program so they can enjoy a free drink whilst awaiting their car service.
Once they have joined the loyalty program, customers can then earn one digital stamp for every car wash they book.
After they have collected 9 stamps, they will receive a free inside and outside wash voucher to redeem on their next visit. This reward will be triggered automatically and stored in the Rewards section of their account. They have no voucher expiry date set.
How Rewards are Redeemed
On the customers next visit, they simple select the reward voucher for a free inside and outside wash, which is stored in their Stamp Me App. They confirm ‘redeem’ and show the Carrera Car Wash staff the animated date-and-time-stamped voucher to receive their freebie.
Redemption data is stored on their Merchant Console should the staff ever need to refer back to it to see when a customer redeemed their reward.