Harry’s Bondi
Harry's Bondi has been fuelling the Bondi community since 1997. Find out how this iconic Sydney cafe used Stamp Me's digital loyalty program to turn their regulars into reward-earning members — one coffee at a time.
Background
Harry's Bondi is a landmark cafe nestled in the heart of Bondi Beach, NSW, serving the local community with great coffee, vibrant brunch, and genuine hospitality since 1997.
More than just a place to grab a coffee, Harry's has become a cornerstone of the Bondi lifestyle — a go-to spot after sunrise swims, before work, post-run, or for long lazy brunches with friends. Part of the broader Harry's Family of venues, Harry's Bondi has built an incredibly loyal following over nearly three decades.
"Some of them use it a lot because they come frequently and they love to have free coffees — and it's nice because you don't have to use it right away, you can use it when you want. Every time you can get something back for what you pay, I think they like that. Like they have something to come back for. It's really easy to use — anyone who has a phone can download it and use it."
The Brief
Harry's Bondi wanted a digital loyalty solution that felt as effortless and welcoming as the cafe itself. With a high-frequency coffee-loving customer base and a strong sense of community, they needed a program that would reward repeat visits, re-engage customers who hadn't been in for a while, and add a personal touch that went beyond a standard stamp card.
In March 2023, Harry's Bondi partnered with Stamp Me to launch a digital loyalty program that reflects everything their cafe stands for — rewarding the regulars who make Harry's what it is.
Key Objectives
- Reward loyal customers for their repeat coffee purchases in a simple, digital-first way
- Increase visit frequency by giving customers a clear and motivating path to a free coffee
- Re-engage lapsed customers and bring them back through the door
- Delight members with personalised moments, including on their birthday
- Build a growing base of engaged digital loyalty members in the Bondi community
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How the
Harry’s Bondi
Loyalty Program Works
Harry's Bondi keeps it simple — buy 10 coffees, get one free. Customers collect one stamp for every coffee purchase and their free coffee reward is waiting for them at the end. It's the kind of straightforward, satisfying loyalty mechanic that keeps regulars coming back day after day.
They also have a stamping time delay implemented, which only allows customers to collect one stamp for the period of time set by Harry's Bondi. This is a great way to have more control over member stamping.
Stamping Method
Harry's Bondi uses the StampPod™ for fast, contactless stamping at the point of sale. Customers simply press 'Stamp Me' in the Stamp Me app and tap their phone on the StampPod to earn a stamp, keeping the morning coffee run quick and seamless, even on the busiest beachside days.
How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
Members receive a personalised birthday reward of a free coffee, valid only on their actual birthday and expiring after just one day, making it a genuinely special treat.
The reward is delivered with a custom birthday image featuring Harry's branding, adding a warm, on-brand touch that customers love.
Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
Learn More
Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
For members who haven't visited in 14 days, Harry's automatically sends a re-engagement message: "We miss YOU!" It's a simple but effective way to nudge customers back in the door and keep the Harry's community active and connected.
Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
Since joining Stamp Me in March 2023, Harry's Bondi has built one of the strongest loyalty program results in the cafe space:
- 900+ active members engaged in the program, reflecting a loyal and growing Bondi community
- 77,000+ stamps issued, a testament to the remarkable frequency of visits from their dedicated regulars
- 7,000+ redemptions recorded, showing that customers are consistently completing their cards and claiming their free coffees
The numbers reflect what Harry's has always known: when you build a genuine community, loyalty takes care of itself. Stamp Me has given them the tools to nurture that community digitally, reward it meaningfully, and keep it coming back.
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