Stamp Me vs Square Loyalty
Features, Pricing & Full Comparison
Stamp Me is a flexible Square Loyalty alternative for businesses looking for a digital loyalty program without being tied to a specific POS or payment provider.
While Square Loyalty focuses on rewarding purchases through its integrated POS system, Stamp Me offers more ways for customers to collect stamps, flexible web, native app and Apple/Google Wallet experiences, and built-in engagement tools to keep customers coming back.
With predictable standalone loyalty pricing and no dependency on a specific POS provider, Stamp Me is a strong choice for independent cafés, retailers, service businesses and growing multi-location brands.
This Stamp Me vs Square Loyalty comparison was prepared by Stamp Me using publicly available product information from Square and Stamp Me. Pricing and features were last verified in October 2026 and may change over time.
The short answer
Square Loyalty is best suited to businesses already using Square POS in the eight countries where its loyalty program is available, who want automatic, checkout-integrated rewards.
Stamp Me is a flexible alternative for businesses seeking POS independence, predictable standalone loyalty pricing, multiple ways to collect stamps and built-in engagement tools, without needing to rely on Square’s wider POS and marketing ecosystem.
At-a-glance comparison
Businesses wanting flexible customer access, stamping methods and engagement tools, independent of their POS
Businesses using Square POS wanting automatic, checkout-integrated loyalty rewards
Customers trust you with their personal information. Stamp Me uses independently audited, continuously monitored security controls to help protect it, giving even the smallest business the level of data protection expected by major global brands. SOC2 Type II Accredited.
Square platform subject to SOC 2 Type II examination; ISO 27001 certified
Native app, web app or Apple/Google Wallet
Web-based loyalty status page, Apple Wallet and Cash App integration. No dedicated loyalty app or Google Wallet support
No
Yes
Staff or customers
Automatically awarded through Square POS / checkout based on configured earning rules
Member Code via Stamp Business app, Loyalty Portal, Tap Devices, OneStamps and Stamp QR Code
Checkout-led: points automatically awarded based on purchase rules configured in Square Dashboard
Birthday Club, Scratch & Win games, lapsed campaigns, rewards, review site linked, push notification, SMS
SMS notifications and bonus-point promotions.
Paid add-ons in most markets: Birthday, win-back and welcome campaigns, reward vouchers, Google review requests and abandoned basket reminders
Zapier
Custom APIs available plus an app marketplace
Unlimited
Unlimited
From US$49/month
From $49 USD /month plus usage-based fees in some markets
30 days, no credit card required
30 days, no credit card required
5 stars (Capterra)
4.7 stars (Capterra)
2011
2012
What each platform is
Stamp Me and Square Loyalty are both digital loyalty platforms, but they offer different customer experiences.
Stamp Me is a flexible digital stamp card loyalty platform designed for small to medium-sized businesses and multi-location brands across hospitality, retail, health and beauty, tourism and service industries.
Customers can access their loyalty cards through the Stamp Me native app, web app or Apple and Google Wallet. Businesses can choose from multiple staff-led and customer-led stamping methods, with built-in engagement tools to reward loyal customers and encourage repeat visits.
Stamp Me has also completed a SOC 2 Type II examination, providing independent assurance that its systems and security controls are designed and operating effectively to help protect customer data.
Square Loyalty is a digital loyalty program designed for businesses using Square's POS and payment ecosystem, particularly across hospitality, retail, and service industries.
Available as an add-on subscription (or included in selected Square plans depending on the market), it enables businesses to automatically reward customers with points based on eligible purchases or spending. Customers can earn and redeem rewards directly at checkout, with additional marketing and engagement tools available through Square's wider ecosystem.
Where each platform is stronger
Both platforms have different strengths depending on how you want to run your loyalty program.
Where Stamp Me is stronger
- Loyalty that works independently of your POS: Unlike Square Loyalty, Stamp Me works independently of any POS or payment provider, with no integration or custom development required. Businesses can change payment providers without having to replace their loyalty platform.
- Broader international availability: Stamp Me supports businesses across international markets, making it suitable for both independent merchants and brands operating in multiple countries. Square Loyalty is currently available in eight countries.
- Predictable pricing as your business grows: Stamp Me offers predictable subscription pricing, with no additional charges based on how many customers join or collect stamps. In markets such as the UK, Square Loyalty's monthly fees increase as loyalty activity grows.
- More ways for customers to collect stamps: Stamp Me offers a choice of staff-led and customer-led stamping methods, including the Business App, Loyalty Portal, NFC tap devices and QR codes. This allows businesses to reward purchases, visits or activities in a way that suits their operations. Square Loyalty primarily awards points through eligible checkout transactions.
- More choice in how customers access their loyalty cards: Stamp Me offers more ways for customers to access their loyalty cards, including a native app, web app and Apple or Google Wallet. In comparison, Square Loyalty offers a web-based loyalty page and Apple Wallet, with no Google Wallet support.
- More built-in customer engagement tools: With Stamp Me Pro, SMS and push notifications, Birthday Club, automated win-back campaigns and Scratch & Win games are all included. Square Loyalty offers basic notifications and bonus-point promotions, but many advanced engagement tools require a separate paid Square Marketing subscription in markets such as the UK and Australia.
- Reward more than just purchases: Stamp Me lets businesses reward any customer interaction, from visits and appointments to leaving a review or simply brightening someone's day. Unlike Square Loyalty's transaction-led approach, stamps can be awarded without a purchase, giving businesses more freedom to reward loyalty their way.
Where Square Loyalty is stronger
- Seamless POS integration: Square Loyalty integrates directly with Square POS, automatically awarding points for eligible purchases and applying rewards at checkout. This reduces manual staff involvement and makes loyalty part of the everyday sales process if you use Square.
- More advanced sales analytics: With loyalty linked to transaction data, businesses can measure loyalty-attributed sales, customer spending, visit frequency and purchasing behaviour. This provides deeper insights into how loyalty influences revenue.
- Flexible points and reward tiers: Square supports points based on spending, visits or specific products, with up to 15 reward tiers. Customers can save points towards higher-value rewards, giving businesses more flexibility in how rewards are structured.
- Strong API and integration capabilities: Square offers a Loyalty API for connecting loyalty functionality to custom websites, apps and third-party systems. This gives businesses with development resources greater flexibility to build tailored integrations.
- Automatic refund adjustments: When eligible purchases are refunded, Square automatically adjusts the customer's loyalty points. This helps maintain accurate balances without staff needing to manually reverse stamps.
- Easy enrolment at checkout: Customers can quickly enrol at checkout using just their phone number, without downloading an app. This simplifies registration, but means names and email addresses aren't collected during the process.
Pricing comparison
Information was last checked in October 2026. Businesses should look at costs directly on the provider’s pricing pages to verify.
Stamp Me
From US $49/month, with unlimited customers, no usage-based loyalty fees and no long-term contracts or cancellation charges.
Stamp Me's Pro plan includes SMS, push notifications, Birthday Club, Scratch & Win and automated lapsed-customer campaigns, without requiring a separate marketing subscription.
A 30-day free trial with no credit card required lets businesses build and test their loyalty program before committing.
Square Loyalty
From US$49/month per location, included in Square Plus alongside POS, marketing and business management tools. Square Premium costs US$149/month per location, offering additional functionality and higher SMS marketing allowances.
Unlike some international markets, Square's US pricing is not based on loyalty visits. However, costs increase with additional locations, and SMS marketing charges apply once monthly allowances are exceeded.
Square Plus and Premium also offer a 30-day free trial, with no long-term contracts.
Information was last checked in October 2026. Businesses should look at costs directly on the provider’s pricing pages to verify.
Which platform should you choose?
The right option depends on the customer experience, features and flexibility your business needs.
Choose Stamp Me if...
You want a flexible, POS-independent loyalty platform with multiple stamping methods, app-based and app-free customer experiences, and built-in engagement tools. Ideal for businesses wanting predictable pricing, the freedom to reward more than just purchases, and flexibility to grow across locations.
Choose Square Loyalty if...
You already use Square POS and want a loyalty program integrated directly into your checkout process. Ideal for businesses prioritising automatic points collection, streamlined reward redemption and detailed sales insights, all within Square's existing ecosystem.
Final verdict
Both Stamp Me and Square Loyalty are well-established digital loyalty platforms with credible customer bases, positive reviews and independent security assurance. While they serve similar businesses, their key differences lie in how customers earn rewards and access their loyalty programs.
Square Loyalty is ideal for businesses wanting automated, checkout-integrated rewards within the Square ecosystem. Stamp Me offers greater flexibility through POS-independent stamping methods, multiple customer interfaces and built-in engagement tools, making it suitable for a wider range of business operations.
Ultimately, the best choice depends on how your business operates and the loyalty experience you want to offer your customers.
FAQs
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