Le Roi Cafe
Learn how Le Roi Cafe, a Melbourne-based cafe grew a loyal customer base of 650 members and achieved over 7,400 redemptions using Stamp Me’s digital loyalty program.
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Background
Le Roi Cafe is a much-loved local gem nestled in Melbourne’s bayside suburb of Mentone, perfectly positioned just opposite Mentone Station. Since opening in 2002, the cafe has become known for its warm, welcoming atmosphere and an all-day breakfast, brunch, and lunch menu packed with favourites like smashed avo, Turkish eggs, and burgers, and offering refreshing drinks like matcha and soda.
Loved by locals and praised for having some of the best coffee in the area, Le Roi’s growing popularity recently saw them expand with a second location in Glen Iris.
The Brief
In 2013, Le Roi Cafe was looking for a better way to reward its loyal regulars and encourage repeat visits.
With a busy café environment and a growing customer base, they wanted to adopt a modern loyalty solution that was fast, reliable, and easy to use.
That’s when they teamed up with Stamp Me to launch a seamless digital coffee loyalty program that makes every visit count.
Key Objectives
Le Roi Cafe's primary objectives for their loyalty program was to:
- Increase customer retention
- Reward frequent coffee purchases
- Build a measurable loyalty customer database
- Have a loyalty program that would strengthen their community feel
How the
Le Roi Cafe
Loyalty Program Works
Their offer is easy to understand: receive a free coffee after the 9th stamp,
Customers join by downloading the Stamp Me app or scanning their Join Code in-store. Once they reach 9 stamps, a free coffee reward is automatically issued in the Stamp Me app for them to use on a coffee of their choice on their next in-store visit.
Stamping Method
Le Roi Cafe uses the StampPod™ for fast, contactless stamping at the point of sale. Customers simply press ‘Stamp Me’ in the Stamp Me app and tap their phone on the StampPod to earn a stamp, keeping service quick and queues moving smoothly during busy breakfast and lunch periods.
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How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
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Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
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Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
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Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
Since launching the program, Le Roi Cafe has:
- Built an active loyalty base of over 600 members
- Issued over 71,000 stamps
- Redeemed 7,000 rewards
The high redemption rate highlights strong ongoing engagement and repeat visitation from regular customers.
The loyalty program has become a core part of Le Roi’s customer experience, helping to reinforce habitual coffee purchases, reward long-term locals, and support continued growth.
