Lux Nails Bar
In their first year, Lux Nails Bar had already achieved immense success by implementing a digital loyalty program with Stamp Me to reward customers and keep them coming back.
With a name that resonates with luxury, UK-based Lux Nails Bar is not just a nail bar – it’s a whole beauty experience. Bringing the finest nail care products, highly skilled nail technicians, and quality services, Lux Nails Bar has established itself as a nail salon with a personal touch.
Together with Stamp Me, Lux Nails Bar aimed to:
- Create a digital loyalty program that engages their loyal customers so they could get rid of paper punch cards
- Reward clients for their loyalty and support
- Stimulate repeat visits and foster customer return
- Gain crucial insights into customer data and behavior
- Create personal relationships with their customers
Lux Nails Bar
Loyalty Program Works
Lux Nails Bar’s loyalty program follows a simple yet effective multi-reward structure, customized and managed entirely from their Stamp Me Merchant Console.
Their loyalty program consists of ten stamps - one stamp earned for each visit. After ten visits, a customer receives a main reward of a 20% discount off their next purchase. They also have an interim reward after five visits to keep momentum going: visit five times to get 10% off.
How Rewards are Redeemed
Once a customer has collected either five stamps or ten, members will automatically receive a discount voucher which is stored in their ‘Rewards’ area of the Stamp Me app and can be claimed when they’re next in store.
These discounts can be applied to a wide range of services, including gel manicures, acrylics, pedicures, and nail art details.
To redeem the voucher, customers press ‘Redeem Now’ when in store, and simply present the animated and time-stamped voucher screen to a registered staff member, who then applies the discount to their purchase.