Moksha Room Hair & Beauty
See how Moksha Room in South Townsville boosted customer loyalty with Stamp Me’s salon rewards app, driving repeat visits through blow-dry offers.

Background
Moksha Room, based in South Townsville, QLD, is a premium salon and wellness space offering haircuts, colouring, blow-dries, makeup, massage therapy, beauty treatments, and injectables.
Known for its holistic approach to beauty — blending health, self-care, and style — Moksha Room provides clients with a relaxing environment where they can look and feel their best.
The Brief
In mid-2024, Moksha Room partnered with Stamp Me to introduce a salon digital loyalty program that was seamless, modern, and easy for clients to use.
The salon wanted to create a simple reward system that encouraged repeat visits, built stronger client relationships, and reflected their holistic approach to beauty and self-care.


Key Objectives
Together with Stamp Me, Moksha Room aimed to:
- Launch a seamless digital loyalty program that was easy for both staff and clients to use
- Boost customer retention by rewarding repeat visits and encouraging loyalty to the salon
- Align their rewards program with the salon’s premium, holistic brand experience
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How the
Moksha Room Hair & Beauty
Loyalty Program Works
Moksha Room introduced a digital stamp card through the Stamp Me app with a simple, enticing offer: “Buy 5 Blow-Dries and Get the 6th Free.”
Clients download the Stamp Me app and receive a digital stamp each time they book and complete a blow-dry. Progress is tracked in real time, eliminating the need for paper cards. Once a client collects five stamps, the sixth blow-dry is automatically rewarded for free.
Terms and conditions keep the program fair and consistent; rewards are valid for 12 months, non-transferable, and exclusively for clients aged 18+. Stamps are added after each visit, making the process seamless for both staff and customers.
Stamping Method
How Rewards are Redeemed
Engagement Features

Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
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Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
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Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
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Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
The introduction of Stamp Me’s digital loyalty program delivered clear benefits for Moksha Room:
- Increased Repeat Visits – Clients returned more regularly to complete their digital stamp card, driving steady bookings for blow-dry services.
- Improved Customer Retention – The program fostered loyalty by rewarding clients for their ongoing commitment to the salon.
Enhanced Brand Experience – The loyalty program reflected Moksha Room’s premium and holistic approach, adding value to the overall client journey.
