Mumuyo
Mumuyo, a Melbourne-based smoothie bar, built a digital loyalty program with Stamp Me, growing a base of over 7,500 active members through birthday rewards, seamless stamping, and irresistible offers. Here’s how they did it.
Background
Mumuyo was born on a family road trip through Gippsland, inspired by roadside fruit stands and the richness of Aussie produce. What started as homemade yoghurt drinks for the founders’ kids quickly grew into a full-fledged brand serving up wholesome, made-to-order smoothies in Melbourne’s CBD.
Each drink is blended with fresh Gippsland milk, real fruits, ancient grains, and no artificial additives. It’s simple, nutritious, and proudly 100% Australian; as they say — all moo, no bull.
The Brief
Back in late 2020, Mumuyo was looking for a simple and engaging way to reward their growing customer base while staying true to their fun, feel-good brand. They needed a loyalty solution that would work seamlessly in-store, be easy for staff and customers to use, and reflect their commitment to quality and experience.
Enter Stamp Me — a flexible, user-friendly platform that allowed Mumuyo to launch a custom digital stamp card, offer birthday rewards, and build stronger relationships with their community.
Key Objectives
Together with Stamp Me, Mumuyo strived to:
- Create personal relationships with their customers
- Drive footfall to their Melbourne CBD location
- Provide a sustainable loyalty option that is environmentally-friendly
- Gain valuable data and insight into customer profiles and purchase patterns
- Celebrate member birthdays by offering a personalised experience
How the
Mumuyo
Loyalty Program Works
Mumuyo’s loyalty program is designed to create instant value and lasting engagement.
New customers receive 30% off their first drink just for signing up, which is a powerful incentive that not only encourages initial purchases but also helps grow Mumuyo’s loyalty database from day one.
From there, members earn one digital stamp for every full-priced drink purchased in-store. After collecting five stamps, they receive a free topping of their choice, and their 11th drink is on the house. With simple milestones and enticing rewards, the program keeps customers coming back while strengthening their connection to the Mumuyo brand.
Promotion
Promotion:
Mumuyo uses the StampPod™ as their primary method for issuing loyalty stamps in-store. Positioned conveniently at the POS counter, the StampPod™ allows customers to simply tap their phone after a qualifying purchase to collect a stamp.
The ‘tap and go’ process is quick, contactless, and easy to use — making it ideal for fast-paced environments like smoothie bars. It also ensures stamp collection is secure and hassle-free for both staff and customers.
For Mumuyo, the StampPod™ integrates seamlessly into their workflow and enhances the overall in-store experience.
Birthday Club:
To make customers feel extra special, Mumuyo offers a free standard drink during their birthday week as part of their loyalty program.
Members receive a cheerful message: “Happy birthday week to you! Enjoy a free standard drink on us to celebrate!” and have seven days to redeem their treat. It’s a simple gesture that creates genuine moments of joy and deepens customer loyalty, all while staying true to Mumuyo’s feel-good brand experience.
Promotional Materials:
To help promote the program and boost visibility, Mumuyo also displays branded in-store posters that encourage customers to join and clearly explain how the Stamp Me program works.
How Rewards are Redeemed
Results
Since implementing Stamp Me, Mumuyo has:
- Cultivated a thriving loyalty program, with a strong base of over 7,500 active members
- Issued more than 22,000 stamps, leading to over 8,000 rewards redeemed by happy customers
- Created a seamless in-store experience through the StampPod™, making stamp collection fast, secure, and user-friendly
Continued to engage loyal members through initiatives like the Birthday Club and a generous first-drink discount offer
