Otherside Coffee
Discover how Otherside Coffee, one of Melbourne, Australia’s trendiest cafe brands, uses Stamp Me’s digital loyalty program to reward regulars, drive customer retention, and build a loyal community across five locations.
Background
Born in Melbourne—a city renowned for its coffee culture—Otherside Coffee has carved a unique space with its cool, design-forward cafes and custom bean blends. With five locations spread across the city, the brand has become a go-to spot for locals and visitors looking for premium coffee and a relaxed, stylish vibe.
In addition to serving exceptional brews in-store, Otherside Coffee also offers a curated coffee bean subscription service, allowing customers to enjoy their signature blends at home.
The Brief
In late 2023, Otherside Coffee joined the Stamp Me platform with the goal of strengthening customer loyalty across its growing cafe network. The objective was clear: turn casual coffee drinkers into devoted regulars through a simple, stylish, and rewarding digital experience.
Key Objectives
Working with Stamp Me, Otherside Coffee aimed to:
- Incentivise repeat coffee purchases across all five cafe locations
- Keep the loyalty experience consistent with the brand’s premium and minimalist image
- Provide a seamless way for staff to onboard customers and issue rewards
- Encourage sign-ups through in-store promotions and branded materials
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How the
Otherside Coffee
Loyalty Program Works
The Otherside Coffee loyalty program is refreshingly simple:
Buy 9 coffees, get the 10th one free.
Customers collect digital stamps for every coffee purchased. Once they reach 9 stamps, a free coffee reward is automatically issued in the Stamp Me app for them to use on their next visit.
This no-fuss approach not only appeals to the brand’s fast-paced customer base but also aligns with the expectations of a modern cafe-goer—tech-savvy, design-conscious, and always on the go. No confusing setup or hard-to-manage reward system.
Stamping Method
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To encourage sign-ups while maintaining their sleek aesthetic, Otherside Coffee uses branded marketing materials throughout their cafes. This allows them to display their unique Join Code, inviting customers to download the Stamp Me app and start earning stamps.
These touchpoints blend seamlessly into the existing cafe design and provide a non-intrusive yet effective way to boost awareness of the loyalty program.
How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
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Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
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Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
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Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
Since launching on the Stamp Me app in late 2023, Otherside Coffee has seen remarkable traction with its loyalty initiative:
- Active Members: 4,800+
- Total Stamps Collected: 171,700+
- Free Coffees Redeemed: 17,600+
These results highlight the strong uptake and effectiveness of the program. By offering a reward that speaks directly to their customers’ daily habits—morning coffee, afternoon pick-me-up—Otherside Coffee has created a compelling reason for customers to keep coming back.
