Pierrot’s Hair & Brow Studio
Learn how Pierrot’s Hair & Brow Studio in Australia used Stamp Me to reward loyal clients, encourage repeat treatments and grow a salon loyalty program with hundreds of members.
Background
Based in Mount Lawley, Western Australia, Pierrot’s Hair & Brow Studio is a multi award-winning Aveda Lifestyle Salon offering hair, brow, styling and beauty services in a premium salon setting.
For nearly 40 years, Pierrot’s has built a loyal client base through its combination of hairdressing expertise, customer service and business excellence. As an Aveda salon, it also embraces environmentally friendly practices, signature rituals and a holistic approach to beauty.
The Brief
As Pierrot’s continued to serve its loyal client base in Mt Lawley, the team wanted to further encourage repeat visits across treatments, blow dries and retail purchases, while rewarding the clients who continued to return. In 2023, they turned to Stamp Me to begin their digital loyalty journey.
Key Objectives
- Strengthen client loyalty across both salon services and retail purchases
- Encourage repeat treatments and more frequent return visits
- Reward ongoing client engagement with clear, appealing incentives
- Create a seamless digital loyalty experience that reflects the Pierrot’s brand
- Stay connected with members through targeted promotions and appointment-driven messaging
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How the
Pierrot’s Hair & Brow Studio
Loyalty Program Works
Pierrot’s has built a flexible digital loyalty program with Stamp Me that rewards clients across services and retail. Clients can collect stamps on dedicated digital stamp cards for eyebrow treatments, blow dries and product purchases, with rewards designed to encourage repeat engagement across the salon.
The program includes:
- Eyebrow Rewards: 50% off the 5th eyebrow treatment
- Product Rewards: 50% off the 5th product purchase plus a free Aveda deep massage treatment
- Blow Dry Rewards: 5th blow dry half price, 10th blow dry free
To join members to the program, they display their Join Code, which allows a customer to download the Stamp Me app and join the stamp card, when it is scanned in the Stamp Me app.
Stamping Method
Pierrot’s uses two Stamp Me validation methods to suit different parts of its loyalty program. For product rewards, the salon uses the StampPod™ — a small tap-and-go device that allows clients to collect a stamp by placing their phone on top once they press ‘Stamp Me’ in the app.
For the blow dry rewards card, Pierrot’s uses Stamp Tag, a small tap-and-go card attached to a lanyard that staff can carry with them. This makes it a practical option for service-based interactions, allowing team members to easily present the tag to clients after a qualifying service.
Together, these methods help Pierrot’s create a smooth loyalty experience across both retail and salon services, while keeping stamp collection quick and convenient for clients.
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Dedicated Site Page
To promote their Stamp Me loyalty program, Pierrot's created a dedicated landing page on their website, with offer details and instructions for signing up. It's easy to link on their social media and is a fantastic example of loyalty promotion done right.
Push Notifications
Pierrot’s uses push notifications to stay connected with loyalty members between visits and keep the salon top of mind.
The team sends timely messages to promote introductory offers, highlight specific services and share appointment availability, helping drive bookings while encouraging ongoing engagement with the brand.
By using push notifications in this way, Pierrot’s extends the value of its loyalty program beyond stamp collection and redemption alone. It gives the salon a direct and convenient way to reach members with relevant updates, while creating more opportunities to fill quieter periods and promote targeted offers.
How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
Learn More
Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
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Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
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Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
Pierrot’s Hair & Brow Studio has seen strong engagement since introducing Stamp Me, with the program supporting repeat visits, reward redemption and ongoing client connection across multiple areas of the business.
- Grown to hundreds of active loyalty members
- Issued more than 3,500 digital stamps
- Reached over 400 reward redemptions
- Encouraged repeat engagement across treatments, blow dries and retail purchases
- Extended the client experience beyond the salon visit through loyalty-led communication
