Pine Scone Cafe
The Pine Scone Cafe in North Carolina have been using our digital stamp card for their two businesses for 4+ years. They’re also big advocates of our texting feature. See how their rewards platform works in this case study!
With two locations in North Carolina, Pine Scone Cafe is the area’s go-to coffee shop selling an assortment of delicious homemade scones and cafe beverages. From the tempting sounding blueberry white chocolate, savoury cheddar jalapeño to the unusual ‘Green Gobblin’ (Creme de Menthe and crushed Andes Mints) – they offer a scone for everyone!
At the start of 2017, Pine Scone Cafe approached us for a solution to not only help communicate and build a relationship with their customers, but also to keep them coming back for their tasty treats.
Initially starting with a loyalty program just for their Pinehurst location, they swiftly reaped the benefits of Stamp Me, and subsequently implemented it within their second cafe in Southern Pines.
They currently have nearly 800 users enjoying Stamp Me, with new customers joining their loyalty program regularly.
The primary objectives that Pine Scone Cafe were looking to achieve when they reached out to us about a loyalty program were to:
- Access personal information so their customers were no longer anonymous
- Motivate customers to come back to their cafe and make purchases
- Keep the Pine Scone Cafe front-of-mind for their existing customers
- Enhance the emotional connection between the cafe and their patrons
Pine Scone Cafe
Loyalty Program Works
Pine Scone Cafe rewards customers for their purchases and motivates them to come back.
For every in-house prepared drinks purchase, the customer receives a stamp on their digital punch card, issued at checkout.
Once they’ve collected six stamps, a reward of a free scone is automatically triggered. The reward is stored on their account, ready to redeem on their next visit.
When the customer is in-store and ready to claim, they simply select the reward from their list, press ‘Redeem’ and show the cashier the moving voucher screen in exchange for a scone of their choice. The voucher counts down from 3 minutes and has falling confetti, so it’s clear to the staff it’s a real voucher, not a screenshot.
A custom picture of a plate of scones on their claim voucher also helps staff to identify the reward.
Once the reward is triggered (meaning the digital stamp card is full), the card automatically refreshes, ready for the fun to begin all over again.
Step 1: The customer receives a stamp on their Stamp Me app for every in-house prepared drink
Step 2: At stamp six, a free scone reward is triggered for their next visit!
Step 3: The customer shows the moving countdown reward voucher to the cafe staff
Step 4: Staff give the customer a free scone of their choice!
How Rewards are Redeemed
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