The Hideout @ Harper Farm
Learn how The Hideout @ Harper Farm, a charming egg farm cafe on the outskirts of Leeds, used Stamp Me to build a thriving loyalty program with nearly 400 engaged members — all from a cafe with just 38 seats.
Background
The Hideout @ Harper Farm is a small, independent egg farm cafe nestled on the outskirts of Leeds, Yorkshire. With just 38 seats and the kind of warm, unhurried atmosphere that only a farm cafe can offer, The Hideout has built a loyal and devoted local following that keeps coming back time and time again.
In December 2025, The Hideout partnered with Stamp Me to launch a digital loyalty program that would reward their regulars, welcome new faces, and provide an engaging experience beyond just rewards.
We are really happy with Stamp Me; the app and console are both easy to use and set up. It been really beneficial to have a digital format instead of the traditional cards and love that you are not charged additional fees for having more loyal customers! The customer service has also been top tier - questions are answered quickly and feedback is taken seriously. We look forward to the next update and to see what the future brings!
- Alexandra Stephenson, Manager
The Brief
For a small, independent cafe like The Hideout, every customer counts. They wanted a loyalty solution that was easy for their team to use, welcoming for customers of all ages — including their older regulars who were used to paper stamp cards — and one that could grow alongside their business without any hidden costs or member caps.
With no limit on how many members can join the program, The Hideout could open up loyalty to every single customer who walked through the door, confident there would be no surprise charges as their member base grew.
Key Objectives
- Reward regular drink purchases with a simple, easy-to-understand loyalty mechanic
- Transition existing customers seamlessly from paper stamp cards to a digital solution
- Re-engage lapsed customers and celebrate members on their birthday
- Use targeted campaigns to boost footfall during quieter periods
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How the
The Hideout @ Harper Farm
Loyalty Program Works
The Hideout's loyalty program is straightforward: buy 8 drinks and get 1 free. Customers collect one stamp for every qualifying drink purchase, with an added bonus for those who bring a reusable cup — an extra stamp as a reward for their sustainable choice.
It's a simple but effective way to build loyalty while reflecting The Hideout's values as a farm-based, community-focused cafe.
Stamping Method
The Hideout uses the Stamp Business app — a native app that allows staff to issue stamps and validate rewards securely from a mobile device. Rather than customers tapping or scanning a device themselves, they simply present their Member Code to a staff member, who scans it through the app.
A Member Code is a unique barcode tied to each customer's Stamp Me account. Customers can access it by tapping 'Stamp Me' on their Stamp Card in the Stamp Me app, or directly from their Apple or Google Wallet, meaning they don't even need to open the app to get their stamp.
For The Hideout's customers this has been a hit, as they appreciate being able to access their Member Code straight from their wallet.
Staff also use the Merchant App to issue a bonus stamp whenever a customer brings in a reusable cup, rewarding sustainable behaviour in a way that feels personal and immediate.
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The Hideout keeps their in-venue promotion simple and effective. Their Stamp Me Join Code is displayed on posters in two spots beside the POS, making it easy for customers to scan and sign up on the spot.
On top of that, staff ask every customer to join the program or collect a stamp at checkout, which turns every transaction into an opportunity to grow the member base and deepen customer loyalty.
Segmented Push Notifications
The Hideout uses Stamp Me's push notification tools to send targeted messages to specific segments of their member base. One standout example: they sent personalised gold, silver, and bronze awards to their top three stampers — a creative and community-minded touch that celebrates their most loyal customers and makes the program feel genuinely special.
How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
Members receive a personalised birthday reward, giving The Hideout a lovely moment to celebrate the customers who make the cafe what it is.
Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
The Hideout turns on Scratch & Win for short-term campaigns to help boost footfall on quieter days. Customers get to scratch a digital card for a chance to win a reward. This feature adds a fun, gamified element to the loyalty experience that keeps things feeling fresh and exciting beyond the standard stamp mechanic.
Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
For members who haven't visited in a while, The Hideout automatically sends a re-engagement message to nudge them back through the door, keeping the community active and connected.
Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
Since launching in December 2025, The Hideout @ Harper Farm has built a loyalty program that punches well above its weight:
- Nearly 400 active members — an extraordinary figure for a cafe with just 38 seats, reflecting just how engaged and devoted their local community is
- 3K+ stamps issued since launch, demonstrating strong and consistent repeat visitation
- 300+ redemptions recorded, showing that members are actively completing their cards and claiming their free drinks
