Best Loyalty Apps for Australian Hair & Beauty Salons

Running a successful hair or beauty salon in Australia isn’t just about providing great services, it’s about keeping clients coming back, time and time again. With competition fierce in cities like Sydney, Melbourne, and Brisbane, client loyalty is now one of the biggest drivers of growth for salons.

Traditional punch cards and manual programs no longer meet client expectations. Today’s salon-goers expect digital, seamless, and personalised loyalty experiences. This is where loyalty apps step in. These digital tools not only reward clients but also strengthen relationships, increase booking frequency, and boost average spend per client.

In this article, we’ll explore the best loyalty apps for Australian hair and beauty salons in 2025 and compare features, costs, and what makes each platform stand out. We’ll also cover what to look for in a digital loyalty app for Australian salons and how to successfully launch your program.

Why Loyalty Apps Matter for Australian Hair & Beauty Salons

For salon owners, attracting a new client can cost five times more than retaining an existing one. That’s why loyalty programs are essential: they encourage repeat visits, build stronger relationships, and turn casual clients into long-term regulars.

But in 2025, a loyalty program without an app is a missed opportunity. Digital loyalty apps give salons:

• Automation: Clients automatically earn stamps/points with every visit.
• Mobile-first convenience: Clients can store rewards in an app or digital wallet instead of losing punch cards.
• Personalisation: Tailored offers based on visit history or client preferences.
• Insights: Data on stamping/visit frequency and engagement.

For salons competing in Australia’s beauty industry, loyalty apps can be the difference between a one-off booking and a lifelong client.

Key Features to Look for in a Salon Loyalty App

Not all loyalty apps are created equal. The best ones for hair and beauty salons are those that make your program simple for clients, easy to manage, and powerful enough to drive repeat bookings. Here are the key features to prioritise in 2025:

1. Customisable Loyalty Program Structure

Every salon is unique. A flexible setup means you can design rewards that truly resonate with your clients — and adjust them as your salon grows.

2. Comms Capabilities to Engage Clients

The ability to send push notifications or SMS reminders through your loyalty app is a game-changer. From promoting a last-minute appointment opening to running a special offer on treatments, in-app communication tools help keep your salon top-of-mind for clients.

3. Gamification Features

Gamification is one of the biggest trends in loyalty programs today. Adding elements like digital scratch card games keeps clients motivated to return. Gamification transforms loyalty from a passive perk into an active, fun experience.

4. Client Data & Insights

Your loyalty app should do more than just count visits. Look for tools that track client frequency, spending habits, and reward redemption. This data gives you a deeper understanding of your clients, so you can refine your offers and maximise retention.

5. Scalable for Boutique and Premium Salons

Whether you’re running a boutique hair salon or a gold-class luxury spa, your loyalty app should grow with you. Features like branded experiences and multi-location support ensure your program remains relevant as your business expands.

Best Loyalty Apps for Australian Hair & Beauty Salons in 2025

Here are the top apps that salons across Australia should consider:

1. Stamp Me

Stamp Me is one of the world’s most popular loyalty apps and for good reason. Based in Australia, it’s designed to work across industries, but salons in particular have found it easy to use, flexible, and highly effective.

Features:

• Digital stamp card system (replaces old paper punch cards).
• Simple client sign-up via Join codes or email invites.
• Integration with marketing channels like Mailchimp.
• Flexible reward structures, from free services to VIP perks.
• In-app communication tools to engage clients directly.

Pros:

• Easy for clients to understand.
• Affordable pricing for small to medium salons.
• Great customer support (Australia-based team).

Cons:

• Not a full salon booking system, designed purely for loyalty.

Best For:
Salons that want a proven, flexible, and user-friendly loyalty app with strong branding options.

Stamp Me is particularly popular with hairdressers and beauty salons that want a balance between affordability and professional-grade features.

2. Zenoti

Zenoti is an enterprise-grade salon and spa software with advanced loyalty features built in. It’s best suited for large or luxury salons that want a full all-in-one platform.

Features:

• Customisable loyalty programs tied to booking and POS.
• VIP tiers and exclusive member perks.
• Advanced analytics and reporting dashboards.
• White-label branding options.

Pros:

• Extremely powerful and scalable.
• Designed for high-end salons and multi-location businesses.

Cons:

• Expensive compared to stand-alone loyalty apps.
• More complex to set up — may not suit small salons.

Best For:
Large salons or day spas that want a full business management solution.

3. Rewardle

An Australian-built platform, Rewardle offers loyalty, ordering, and marketing tools. While not salon-specific, it’s a good choice for smaller businesses that want simplicity.

Features:

• Digital punch card system.
• Reward options including free services or discounts.
• Client communication tools (push notifications, email).

Pros:

• Affordable and simple.
• Recognisable brand in Australia.

Cons:

• Limited compared to specialised salon loyalty apps.

Best For:
Small salons looking for a budget-friendly loyalty option.

4. Loyalty App (loyaltyapp.com.au)

Loyalty App is another Australian-built solution that focuses on customer rewards. It’s a straightforward platform suited to small to medium salons.

Features:

• Easy-to-use client reward setup.
• Works across multiple devices.
• Options for referral programs alongside loyalty.

Pros:

• Local support.
• Affordable pricing.
• Simple to roll out.

Cons:

• Limited customisation compared to Stamp Me.

Best For:
Salons that want a local, straightforward loyalty app without too many extras.

5. Loopy Loyalty

Loopy Loyalty is a global app focused on digital loyalty cards that live in Apple Wallet and Google Wallet. This makes it perfect for salons that want a completely cardless, mobile-first solution.

Features:

• 100% digital loyalty cards, no apps to download.
• Personalisation options for rewards and branding.

Pros:

• No app downloads required.
• Simple to understand for clients.

Cons:

• Limited advanced features (no SMS/email campaigns).

Best For:
Salons that want a simple, digital-first loyalty card system.

So, what is the best loyalty app for hair salons in Australia? While there are several strong contenders, Stamp Me is the most popular option thanks to its flexibility, affordability, and proven track record with salons nationwide.

How Much Do Loyalty Apps Cost in Australia?

The average cost of a salon loyalty app in Australia ranges from $30 to over $200 per month, depending on whether you choose a simple digital stamp card or a full enterprise system.

• Rewardle & Loyalty App: Entry-level, starting from around $30–$50/month.
• Stamp Me: Mid-tier, typically $49–$79/month, offering a strong balance of features and value.
• Zenoti: Enterprise-level, often $200+/month, suited to large luxury salons.

For most hair and beauty salons in Australia, Stamp Me offers the best balance between affordability, features, and support.

How to Launch a Loyalty Program in Your Salon

Choosing the right app is only the first step. To succeed, you’ll need to:

1. Define Your Goals
   
   • Are you trying to increase bookings, upsell treatments, or reward loyal clients?
2. Pick the Right Rewards
   
   • Example: After 5 visits, clients get a free blow-dry. After 10, a premium treatment.
3. Promote Your Program
   
   • Use in-salon signage, social media posts, SMS, and email reminders.
   • Train your staff to encourage clients to join.
4. Monitor & Adjust
   
   • Use app insights to see which rewards work best.
   • Adjust offers to keep clients engaged.

Conclusion

For Australian hair and beauty salons, client loyalty is no longer optional, it’s a core part of business success. The right client retention apps for salons help you retain clients, increase revenue, and deliver VIP experiences that keep your salon ahead of the competition.

Among the options, Stamp Me stands out as the most flexible, user-friendly, and proven choice for salons of all sizes. But depending on your needs, apps like Zenoti, Rewardle, Loyalty App, and Loopy Loyalty also have their place.