How to Set Up Your Loyalty Card on Stamp Me: Step-by-Step For Small Businesses

Many small businesses still think loyalty programs are expensive or complex. With Stamp Me, that’s no longer true. You can launch a digital, branded loyalty card in under 30 minutes, without needing any tech skills or custom development

It’s easy for customers too; they just tap or scan to start earning stamps and eventually rewards. No paper cards, no clutter, and no confusion.

What You Need Before You Start (Just 2–3 Things)

Before setting up your Stamp Me loyalty card, you only need:

• A business account on Stamp Me (free to start)
• A clear loyalty offer (e.g. "Buy 5 coffees, Get 1 Free")
• Optional: a logo or brand image to customize your card

You’ll also get a 30-day free trial, so you can tweak your card and train staff before paying anything. 

Step-by-Step: Setting Up Your Loyalty Card Inside Stamp Me

Setting up your first loyalty card takes less than half an hour. Here’s how to do it:

1. Create your account
   
   • Go to the Stamp Me website and click Get Started.
   • Enter your personal and business details.
   • No credit card required to get started.
     
2. Build your Stamp Card
   
   • After signing up, you’ll be directed to your Merchant Console.
   • Complete the welcome survey (this gives us more insight into what your loyalty goals are), then click Create Stamp Card.
     
3. Customize your card and set your terms
   
   • Name your card and your offer details.
     
     1. “Buy 6 coffees, get 1 free!” 
     2. “Collect 3 stamps, earn a free treatment!”
     3. “Collect 6 stamps, get a 20% off voucher!”
   • Add your logo, card name, program terms and conditions, and a review link.
   • You also have the option to add a stamp icon, which brings a bit of personality to your card.
     
4. Set your reward(s)
   
   • Define what customers earn after collecting stamps (e.g., free coffee).
   • Optionally include interim rewards or sign up rewards to boost engagement.
     
5. Enter business location(s)
   
   • Add one or more physical addresses for your Stamp Card.
     
6. Review & finish
   
   • Review your setup and make edits as needed.
   • Choose a plan, enter payment info (trial won’t charge), then click Start Trial.

Once done, your card will move from Draft ➜ Ready to Publish ➜ Published. 

How to Publish Your Loyalty Card

You’ve got 30 full days on the free trial once your loyalty card is created which is plenty of time to launch, tweak, and promote at your own pace. Stamp Me is designed for speed and flexibility, so you don’t need to rush. 

Use this time to fine-tune your rewards, train your staff, and roll out your program to customers in a way that fits your pace.

Launching is just a few clicks away and Stamp Me provides built-in tools to help you promote it across your store, socials, and online channels.

After Publishing Your Card:

1. Head to your Stamp Methods area in your Merchant Console to order your primary stamp method like our StampPod™ or StampTag
   
   • Your Temporary Stamp Code will be emailed to you so you can test your card and make any of the necessary changes. It also serves as your temporary stamp method while you wait for your primary to arrive.
2. Download any promo assets from the Resources section.

Promoting Your Loyalty Program

To ensure strong uptake, here’s how to promote it effectively:

Use Your Join Code

Every Stamp Card has a unique Join Code, usually in QR form by default. 

• When scanned by a phone camera, the Join Code directs users to download the app.
• When scanned inside the app, it directly joins the member to your card.

In-Store Promotion Tips

• Posters: Display near point-of-sale, entrance, restrooms, or waiting areas
• Stickers: Use on takeaway bags, display cases, cash registers
• Join Cards: Small printed instructions with your Join Code which are ideal for receipts or bags

Online & Social Media Promotion

• Announce your loyalty card via Instagram, Facebook, and email
• Use captions like: “Earn 8 stamps, get a free coffee! Join via the Stamp Me app — search us or scan this code!”
• Use social media scheduling tools (e.g. Buffer, Hootsuite) to maintain visibility
• Create contests or giveaways to boost joins (e.g. “First 20 members get a bonus stamp!”)

The more entry points you provide, the faster your customer base will adopt the card.

How to Track Joins, Stamps + Redemptions

Launching your card is just the beginning. Monitoring how your program performs is key to making smart adjustments — and Stamp Me’s Merchant Console dashboard gives you all the tools you need to do that with ease.

Here’s how to track how many people are joining, how frequently they stamp, and what rewards are being redeemed.

• Go to Dashboard > filter by card, location, or date
• Toggle between Stamps and Redemptions to view activity
• Search individual members by name, phone, or email
• Export all activity as a CSV file for reporting

How to Keep Customers Actually Using Your Card

Creating a loyalty card is only the beginning. The real value comes from ongoing engagement. Stamp Me includes several built-in tools to keep your loyalty card top of mind and encourage frequent use, without adding to your daily workload.

Here’s how to keep customers coming back:

Design Strong, Motivating Rewards

Your loyalty program needs to feel worth it. Make sure your:

• End reward is appealing (e.g. free drink, $10 voucher, free sample)
• Stamps required feel achievable (6–10 is ideal for most businesses)
• Join stamps or interim rewards give a sense of early progress

Stamp Me allows you to customize these elements and tweak them anytime based on performance.

Use Push Notifications to Drive Action

Send time-sensitive nudges to:

• Announce new reward campaigns
• Promote “double stamp” days
• Remind members about exciting promotions or events

You can send push notifications directly through your Merchant Console to keep your program active and visible.

Automate Birthday & Surprise Campaigns

Make customers feel valued with birthday messages or limited-time bonuses.

• Send an automated birthday message to loyal customers
• Create a Scratch & Win campaign to tap into your customers’ competitive streak
• Set up a Lapsed Customer message that triggers after a period of inactivity

Pro Tip: Keep Promoting

Even after launch, keep mentioning your loyalty program:

• Train staff to ask, “Have you joined our loyalty program yet?”
• Share reminders on social every few weeks
• Celebrate milestone redemptions (e.g. “500th free coffee this month!”)

The more visibility your program has, the more members will use it.

You're Ready to Launch

With Stamp Me, setting up a loyalty program is no longer something that requires agencies or weeks of planning. In fact, most businesses can be live in under 30 minutes.

Get started with your free trial and give your customers a reason to keep coming back.