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Hair & Beauty

The Ultimate Guide to Loyalty Programs for Lash Stores

Written by 
Chloe Komesarook
September 12, 2023
Loyalty Programs

In today’s competitive landscape, standing out is more essential than ever. A lash store loyalty program is no longer a “nice-to-have” business strategy — they are critical for ensuring customer retention and loyalty. One tried-and-true strategy to secure a loyal customer base is by implementing an engaging loyalty program that keeps up with the times and trends. This could be the transformative tool your business needs, fostering strong, lasting relationships with your customers and encouraging them to return time and time again. 

With the loyalty insights, customer retention ideas and loyalty marketing strategies outlined in this guide, you’ll be geared up to create an enriched, digital rewards program for your lash store. 

Let’s delve in and map out a pathway to sustained success and customer satisfaction for your lash and brow store. 

Why Having A Lash Store Loyalty Program Is Important

Image of a lash technician and a woman on a spa bed.
Image source: Canva

Before we delve into how to implement a lash store loyalty program, let’s break down why your business needs one in the first place. 

Firstly, you might be surprised to learn that it costs 5 times more to acquire a new customer than it does to retain an existing one. That means that the regulars you’re on a first-name basis with, or the ones who you see every few weeks for a new set of lash extensions are the perfect target for a successful loyalty program. 

As well as this, a quality lash store loyalty program acts as a magnet, attracting potential customers and cementing the bond with existing ones. When your customers enjoy your program, they naturally become advocates; in fact, 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. 

A loyalty program can transform a regular lash appointment into an engaging experience, encouraging repeat business through exclusive perks, surprises, and personalized offers. 

As well as this, going digital with your lash store loyalty program allows you insight into customer preferences, buying patterns, and behavior. This allows you to tailor your program as well as your business and see what’s lacking. This is important, as only 45% of consumers feel like a brand “gets them”. A digital loyalty program is a point of difference for your brand, as well as a tool to strengthen your relationship with your customers and meet their needs. 

Now that you understand the benefits of a lash store retention program, let’s delve into how to go about it. 

Designing Your Lash Store Loyalty Program 

1. Understand Your Customers

Understanding your target market is the first step in crafting your lash store loyalty program. To present enticing and exciting rewards, it’s vital to understand your customers’ preferences. 

Engage with your customers through surveys, online reviews, and personal interactions to accumulate crucial insights. Regular customers can offer direct feedback on preferred services and sought-after rewards. After all, who knows your business better?

Analyze customer data such as purchasing trends and habits to pinpoint patterns, further tailoring the program for your specific base. With a rich understanding of your customers, you can begin the fun part: designing your lash store loyalty program. 

2. Decide on Your Rewards Structure 

When deciding on a reward structure, you have a few choices: lash store loyalty program ideas such as tiered rewards systems, point accumulation, or referral bonuses can offer a starting point for creating a program that gets more lash clients in the door and keeps them there. 

Graphic of the types of loyalty programs.

Spend-based model: Here, customers gain loyalty points proportional to their spending, initiating a clear, uncomplicated program that is easy to manage and easy to understand. 


  • “Spend $100 and get a $20 voucher to spend on lash services”
  • “Spend $120 and get a FREE eyelash tint”

Item-based model: Rewards customers for repeated purchases of the same classic approach that motivates customers to return for their favorite service/product. This is typically the most suitable loyalty model for lash & brow services considering that the service is repeatable. 


  • “Get 4 Eyelash Tints and Get your 5th Free!”
  • “Get 5 Eyebrow Threads and get a $20 Voucher”

Crafting a simple yet effective loyalty program structure for your lash store is more important than ever, considering a staggering 53% of customers favor a loyalty program that is easy to use, and nearly 40% appreciate straightforwardness.

Your clientele is more likely to engage with a program that showcases clear and immediate benefits, without convoluted terms and conditions. 

We advocate for a digital stamp card platform, an easy yet effective method for customers to earn stamps with each qualifying purchase or visit, leading to delightful rewards. Simple and effective for your lash store loyalty program!

Case in Point

Interface of the Stamp Me app on phone frames.

The Dallas-based waXon Fuzz Off offers stellar beauty services to their local customers. To enhance client loyalty and stand out in the competitive market, the business created a lash store digital loyalty program with Stamp Me in 2020. 

This digital platform, featuring customized stamp icons for various offers, not only brought a contemporary touch to the customer reward system but also fostered a closer connection with clients. 

Through the program, customers are encouraged to book repeat appointments by availing themselves of a series of lucrative offers in the Brazilian, Eyelash, and Brazilian & Face categories. 

The waXon Fuzz Off digital loyalty program with Stamp Me facilitated regular interaction with clients, increased customer retention, and created a strong incentive for clients to return

For more details on their program, read on

3. Choosing Your Rewards

When shaping the reward structure of your program, leverage customer research to pinpoint enticing rewards. Here’s a brief look at various types of rewards to consider for your lash store’s loyalty program. 

Discounts – Discounts are a great reward option as it gives your customers the freedom to apply their reward to any product or service they desire, rather than being limited to a specific item. An example would be “20% off your next lash lift after five purchases”. 

Free services/products – Offering free services or products as a reward is a tried-and-true method for a lash store loyalty program because, let’s be honest, who doesn’t love getting something for free, especially when it’s on items we regularly purchase? An example for your barber shop could be, “collect five stamps and get a free lash tint!”

Exclusive access – Your loyal customers want to feel special to your business, and exclusive access rewards are a great way to show them how much they mean to you. This could come in the form of exclusive samples of new products for your customers to try.

Experiential rewards – Experiential rewards can give customers access to exclusive in-store, virtual, or live events. Perhaps an “earn ten stamps for an Ultimate Lash & Brow Experience”, would make a great experiential reward, as it goes beyond just discounts or free items and offers customers a special day of luxury and relaxation. 

Graphic of the types of loyalty program rewards.

Within your lash store’s loyalty program, your rewards should reflect the value to your customers and show them why they should engage with it.

Think about potential sign-up and interim rewards as well, which can further distinguish your lash store loyalty program and make the path on the way to the main reward more engaging. 

Embracing a Digital Loyalty Strategy 

In the digital era, the shift from paper-based programs to mobile apps and online platforms is evident. Digital loyalty platforms and apps offer numerous benefits, including heightened customer engagement, lower costs, and access to valuable customer data. 

Importantly, 75% of consumers would engage more with loyalty programs easily accessible through smartphones which is why it’s crucial for lash stores to cater to the digital demands of their clients. 

If you’re looking to run a stamp-based program, Stamp Me is the perfect solution. Beyond just a loyalty app, it offers scalability and customization options for your lash store, while also providing a seamless and engaging experience for users. With communication features, engagement campaigns, gamification, and access to customer data, it is the ultimate digital solution. 

Want to launch a lash store loyalty program but need a bit of help? Check out our free Digital Loyalty Program Launch Checklist!

What can you do with a Digital Lash Store Loyalty Program?

A digital lash store loyalty program provides a myriad of possibilities for enhancing customer engagement, driving sales, and reinforcing brand loyalty.

Here are some simple and effective ways you could engage with your loyal customers through a digital loyalty platform like Stamp Me: 

  1. Targeted communications & offers

Having a digital loyalty platform opens up a  direct communication channel between your lash store and your lash loyalty clients, as you can communicate via push notifications and SMS directly to your members. Send real-time updates about new products, exclusive sales, and events directly to customers' devices.

Perhaps you could encourage customers to come in on days where appointments are lacking by sending a time-based reward, i.e. “Come in this Tuesday for 40% off lash tints!” 

  1. Gamification

Gamification builds excitement around your program, while giving members a new, different way to earn prizes. 

For instance, you could implement Stamp Me’s Scratch & Win feature into your loyalty program and give someone the chance to win a free eyelash extension each time someone collects their stamp for a service. 

  1. Birthday Club Campaign 

Creating a Birthday Club campaign for your lash store loyalty program will have your loyal customers feeling appreciated on their special day. You can customize it to include a reward: “Happy Birthday! Here’s 10% off your next appointment!” Or simply a nice message to give your customers a more personalized experience with your lash store. 

4. Surprise & Delight 

Stamp Me allows you to send random rewards via our mobile app to surprise and delight your customers. Why is this such a good loyalty marketing tactic? Because unexpectedly rewarding customers strengthens emotional bonds and boosts brand engagement.

For lash stores, surprise tactics can include free product samples, exclusive event invitations, complimentary services, discounts and unexpected service upgrades. 

Incorporating these surprise elements significantly enriches customer experiences, transforming occasional shoppers into devoted brand enthusiasts.

Implement a Marketing & Launch Strategy

Image with a blue background and a phone with a megaphone on top of it.
Image source: Canva

Once you’ve designed and set up your loyalty program, it’s critical to plan and execute a marketing & launch strategy to ensure its success.  

Here are some ideas: 

  1. Hype it up on social media: give your customers a sneak peek of what is to come. Share updates, post special offers, and continually encourage your followers to join your program. 
  2. In-store signage: simple signs and posters for customers to read when booking their next appointment or walking by. When marketing your lash store loyalty program, tell your customers how to sign up, what rewards will be available, and how they can redeem their points with you. For Stamp Me businesses, within your Merchant Console, you have access to a plethora of downloadable marketing materials for you to utilize for hyping up your loyalty program. 
  3. Train your staff: Comprehensively train your staff on your loyalty program and make sure they’re comfortable onboarding your customers. As they are the first point of contact, this is crucial. 
  4. Create an email campaign: Integrate your loyalty program with an email marketing platform, like Mailchimp, to spread the word about your lash loyalty program and monitor the response. 
  5. Host a launch event: Throw a special launch event to introduce your lash loyalty program to your existing and potential clients. Seize this chance to highlight the program’s perks, offer initial rewards, and possibly showcase testimonials to create excitement. Promote the event via social media and email newsletters to engage a broader audience. 

Ongoing Loyalty Program Analysis & Customer Feedback

Monitor data such as reward redemptions and stamp accumulation rates, in addition to analyzing customer spending patterns. If activity is low, it’s critical to implement strategies to drive participation. Make it a point to ask for and welcome feedback from your members. You can even incentivize them with a free stamp for doing so!

How to Build a Digital Lash Store Loyalty Program with Stamp Me 

Stamp Me equips you to create a tailored digital lash store loyalty program, which is easy to use and even easier to manage. 

Upon signing up with Stamp Me, you gain immediate access to your Merchant Console, the centralized hub for managing and fine-tuning your lash loyalty program to perfection. Setting up your first stamp card takes a matter of minutes and can be adjusted at any time. 

Once your stamp card is ready to publish, you will be able to publish your card and enjoy our free trial to test your program before rolling on a paid plan. 

You can create a more enticing loyalty offer by customizing your program with a sign up offer and interim rewards to keep your customers engaged on their way to your main reward. For more information on what makes a good stamp card offer, read this article

Stamp Me goes beyond simply digitizing traditional paper cards. It redefines the loyalty experience by adding ‘Scratch & Win’ games, personalized campaigns, and enhanced communication, all easily managed from your Merchant Console. Once you set up your program, you can explore these features and create an all-round lash store loyalty program for your lash clients. 

Take a look at our pricing page to get started

If you need more help along the way, we have a variety of helpful resources like e-books & guides, case studies and blog articles that will inform and inspire you. 

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