MyerOne Loyalty Program: 4 Lessons SMBs Can Steal From Myer’s 2025 Smart Updates

Myer just launched the biggest update to its loyalty program in over 20 years, and it’s not just big retail news. For small businesses looking to build stronger customer retention, there are smart, scalable strategies hiding in plain sight.

The newly revamped MyerOne loyalty program is now faster, more personalised, and more rewarding than ever before. But here’s the good news: you don’t need enterprise-level infrastructure to learn from it.

In this guide, we break down:

• What’s changed in MyerOne and why it matters
• What Myer is doing exceptionally well
• Four loyalty strategies you can copy, even with simple tools like Stamp Me

Whether you're running a local cafe, salon, or boutique retail store, these lessons will help you build loyalty without the tech stack (or budget) of a department store giant.

Quick Context: What Changed With MyerOne

In mid‑2025, the MyerOne loyalty program underwent its largest overhaul in more than 20 years, signalling a significant strategic shift by Myer. 

Here’s what’s new:

• New retail partners: Members can now earn Myer Credits beyond just Myer stores. By linking a Visa or Mastercard, customers earn at least one point per dollar spent at brands like Dan Murphy’s, Petbarn, DoorDash, and MyCar.
• Perks for high-value members: Silver, Gold, and Platinum members now receive complimentary beauty boxes curated with products from leading Australian and global brands—offering a premium touch.
• Faster redemption: Myer has eliminated the old quarterly cycle. Now, members can redeem their $10 reward within 24 hours of earning 1,000 Myer Credits which boosts instant gratification and reinforces ongoing engagement.
• Milestone moments: Customers now receive more timely, occasion-based rewards—think birthday perks, anniversary bonuses, and seasonal offers.

These upgrades aren’t just bells and whistles—they’re data-backed changes designed to turn infrequent shoppers into brand loyalists.

What They’re Doing Extremely Well

The MyerOne loyalty program nails the fundamentals of modern customer retention. These aren’t just flashy gimmicks, they're grounded in principles that any size business can appreciate:

1. Personalisation at Scale

Myer doesn’t blast generic emails. Instead, they personalise based on past behaviour—what you've browsed, where you've shopped, and how often.

This makes customers feel seen.

2. Seamless Omni-channel Integration

Whether you buy online, in-store, or on the app, your activity feeds back into one profile. Rewards are instantly accessible and synchronised.

3. Occasion-Based Touchpoints

Customers receive surprise perks for birthdays, anniversaries, and holidays, which creates emotional loyalty—not just transactional.

4. High Perceived Value

Even small discounts feel more valuable when they’re exclusive. A private invite to a sale or a one-off gift with purchase can feel premium.

The 4 Transferrable Learnings SMBs Should Steal

You don’t need a team of data scientists or an expensive CRM to create something that works. Here are four MyerOne-inspired tactics any small business can implement today.

1. Celebrate Customer Milestones

Loyalty isn't built in a day—but it is built on moments.

While MyerOne can automate milestone celebrations with enterprise tools, SMBs can still deliver standout experiences around key dates:

• Birthdays: Send a message with a bonus offer (e.g., free coffee, discount, or exclusive access).
• Program join date anniversaries: Celebrate how long they've been a member by sending them a push notification. You can also reactivate lapsed customers.

These touches feel personal and they are.

If you’re using Stamp Me, you can easily trigger milestone rewards with minimal setup.

2. Interim Rewards Drive Repeat Behaviour

MyerOne uses reward tiers, but many SMB loyalty platforms (like Stamp Me) don’t support tiering. That’s okay—interim rewards are actually more effective for smaller audiences.

What are interim rewards?

Interim rewards are additional rewards that can be gained along the way to achieving the main reward.

They keep a customer motivated and excited to keep earning stamps and engage with a program.

Examples:

• After 5/10 stamps = free drink
• 2/5 visits = 20% off
• After 3/6 visits = free hair treatment

These create micro-loyalty loops that are addictive and satisfying.

Stamp Me excels at delivering this: it’s built around digital stamp cards that track progress automatically and trigger rewards without fuss.

3. Track Basic Behaviour, Reward Simply

You don’t need enterprise analytics to reward behaviour. All you need is consistency.

Here’s what’s trackable even without advanced software:

• Stamp/visit count
• Time since last stamp
• Last visit location
• Member join date
• Last redemption

You can design loyalty perks around these behaviours without custom code. For example:

• If someone hasn’t visited in 60 days: send them a “We miss you” message with an offer
• To celebrate the day they joined your program, send them a personalised ‘Thank You’ message with a voucher.

4. Create a Sense of Exclusivity

Big brands know that perceived value often trumps actual cost. MyerOne does this by offering member-only deals, early access to sales, and VIP-style events.

You can replicate this feeling with:

• Early access to new products or seasonal items
• Secret “VIP-only” promotions
• Invite-only in-store events
• Limited rewards available to your top 10 customers that month

This isn’t about discounts—it’s about recognition.

Make it feel like your loyalty members are part of something special.

How to Apply This Without Enterprise Complexity

Let’s be real: small business owners don’t have time to mess around with complex tech stacks. The good news? You don’t have to.

Here’s how to bring these tactics to life—using just one tool: Stamp Me.

Why Stamp Me is the Best Fit for SMBs

Unlike loyalty platforms built for corporations, Stamp Me was designed specifically for local businesses and solo operators. It requires:

• No hardware
• No coding
• No POS integration

You can launch your digital stamp card in less than an hour and start tracking visits, rewarding milestones, and delighting your customers immediately.

Features that match MyerOne strategies:

• Birthday rewards
• Interim rewards for added engagement
• Mobile app with a variety of stamping methods 
• Push notifications and SMS for promotions

Even better—it’s affordable and scales with your business.

How to Launch a MyerOne-Inspired Program Using Stamp Me

Here’s a simple rollout plan:

1. Create a digital stamp card
   
   • e.g., 5 visits = 1 free item
2. Add a milestone automation
   
   • e.g., birthday = free drink or special offer
3. Build exclusivity
   
   • Send out an email blast to your loyal customers inviting them to an exclusive event or launch of a new product/service
4. Promote consistently
   
   • Add signage in-store, share on social media, and train your staff to mention it

Final Thought: Loyalty Isn’t Just for the Enterprises

You don’t need the budget or complexity of a retailer like Myer to deliver a powerful loyalty experience. You just need to focus on meaningful interactions, reward consistency, and make customers feel valued.

The MyerOne loyalty program proves that modern loyalty is about connection—not coupons. With tools like Stamp Me, small businesses can achieve the same emotional engagement without the overhead.

Ready to create a loyalty program your customers love without the enterprise headaches?

Try Stamp Me today and launch your own MyerOne-inspired experience in minutes.

Start your free trial now!