Barbetta
Learn how Barbetta, a beloved Italian cafe in Paddington NSW, used Stamp Me to launch a digital coffee loyalty program that keeps their community coming back — with 23,000+ stamps issued and 2,600+ free coffees redeemed since 2021.
Background
Barbetta is an Italian cafe and restaurant in the heart of Paddington, NSW, founded by the Cipri brothers in 2018. Rooted in family, tradition, and a genuine love for authentic Italian food and culture, Barbetta has built a loyal following in the local community through great coffee, warm hospitality, and the kind of neighbourhood familiarity that keeps people coming back.
The Cipri family's connection to Sydney's food scene runs deep; their extended family has been a staple of the city's hospitality landscape for over 45 years. Barbetta brings that same dedication to their cafe offering, serving the Paddington community seven days a week.
The Brief
Barbetta wanted a loyalty solution that felt as warm and personal as the cafe itself.
In March 2021, they partnered with Stamp Me to do exactly that. With a strong base of daily regulars and a community-driven approach to hospitality, they were looking for a digital program that would reward their most loyal coffee drinkers, encourage repeat visits, and give them meaningful ways to stay connected with their customers between visits.
Key Objectives
- Reward regular coffee purchases with a simple, achievable loyalty mechanic
- Welcome new members with an immediate benefit to encourage sign-up
- Re-engage customers who hadn't visited in a while
- Celebrate members on their birthday with a personalised reward
- Build a loyal digital member base that reflects Barbetta's community-first values
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How the
Barbetta
Loyalty Program Works
Barbetta's loyalty program is built around a straightforward coffee reward: buy 9 coffees and get the 10th free. Members receive one stamp for every coffee purchase, plus a free coffee on sign-up to get them started straight away.
Barbetta uses the StampPod™ for fast, contactless stamping at the point of sale. Customers simply press 'Stamp Me' in the Stamp Me app and hold the back of their phone over the pod to collect their stamp. A vibration and ping confirm it's gone through — quick, seamless, and perfect for a busy cafe environment.
Stamping Method
Barbetta dedicates a page on their website to the rewards program, making it easy for customers to learn about the offer and download the Stamp Me app.
The page clearly explains how the program works and includes a direct App Store download link, driving sign-ups both in-venue and beyond.
How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
Barbetta members receive a personalised birthday reward — a complimentary coffee to celebrate their special day, valid for 14 days from issue. The message is delivered with a distinctly Barbetta touch:
"Buon compleanno! Enjoy a free coffee on us as a birthday treat. Please show us your message on the Stamp Me app to redeem it!"
It's a small but genuinely delightful moment that reflects the warmth and character of the Barbetta brand.
Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
Learn More
Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
For members who haven't visited in a while, Barbetta automatically sends a friendly nudge to bring them back:
"Ciao, we miss you! Don't forget to scan your stamp every time you grab a coffee from Barbetta to earn your rewards."
On-brand, warm, and effective; exactly the kind of message that feels personal rather than automated.
Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
Since launching their Stamp Me program in March 2021, Barbetta has built a strong and engaged loyalty member base:
- 480 active members engaged in the program
- 23,000+ stamps issued, reflecting years of consistent repeat visits from their loyal coffee community
- 2,600+ redemptions, proving that customers are completing their cards and claiming their free coffees
