Batch Espresso
Batch Espresso has been running a multi-location coffee loyalty program across six Sydney CBD cafes since 2020. Here's how Stamp Me helped them issue 125,000+ stamps and keep their regulars coming back.
Background
Batch Espresso is a family-owned and operated specialty cafe group that has been serving Sydney's CBD since 2011. With six locations across the city — including Westfield Sydney, Barangaroo, George St, Clarence St, Pitt St, and Parkline Place — Batch has become a trusted fixture of the Sydney coffee scene, known for exceptional espresso, handmade food, and the kind of reliable, energetic service that keeps the CBD moving.
Partnering with Campos Coffee and led by a one-hatted chef, Batch brings a polished but accessible cafe experience to some of Sydney's busiest commercial and retail precincts. Whether it's a quick grab-and-go during the morning rush or a sit-down catch-up between meetings, Batch has built its reputation on consistency, quality, and community.
The Brief
With six locations spread across the Sydney CBD and a high-frequency customer base of office workers, commuters, and city locals, Batch Espresso needed a loyalty solution that could work seamlessly at scale. They wanted a program that was consistent across all sites, easy for busy customers to use on the go, and rewarding enough to keep people choosing Batch over the competition day after day.
In March 2020, they partnered with Stamp Me to make it happen.
Key Objectives
- Reward loyal customers for their repeat coffee purchases across all six Sydney CBD locations
- Offer a tangible, dollar-value incentive that resonates with a busy, city-based customer base
- Drive consistent repeat visits and increase purchase frequency across the network
- Deliver a seamless, multi-location loyalty experience through a single digital program
- Build a large and engaged member base across Batch's CBD footprint
.png)
How the
Batch Espresso
Loyalty Program Works
Batch Espresso keeps the reward simple and straightforward: collect 9 stamps and receive $5 off your next coffee. Customers earn one stamp for every qualifying purchase, with terms and conditions applying — see in store for details.
The $5 discount mechanic is a smart choice for a CBD coffee audience. It's tangible, easy to understand, and gives customers a clear financial reason to keep coming back to Batch rather than switching to a competitor around the corner.
Stamping Method
Batch Espresso uses the StampPod™ across their locations for fast, contactless stamping at the point of sale.
Customers simply press 'Stamp Me' in the Stamp Me app and hold the back of their phone over the pod to collect their stamp, with a vibration and ping confirming it's gone through. It's quick, effortless, and perfectly suited to the fast-paced environment of a busy CBD cafe — keeping the line moving without sacrificing the loyalty experience.
How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
Learn More
Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
Learn More
Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
Learn More
Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
Since joining Stamp Me in March 2020, Batch Espresso has built one of the most impressive loyalty records of any multi-location cafe group on the platform:
- 2.4K+ active members engaged across their six CBD locations
- 125K+ stamps issued — a remarkable figure that speaks to the extraordinary repeat visit frequency of their loyal customer base
- 13K+ redemptions recorded, demonstrating that customers are consistently earning and claiming their $5 rewards
