Falls Creek Resort
Partnering with Stamp Me, Falls Creek Alpine Resort in Victoria created a community loyalty program that promoted 65 businesses within the alpine village, to help drive repeat visitation by locals and ski enthusiasts.
The picturesque Falls Creek Alpine Resort in Victoria, Australia, is home to the largest skiable terrain in the state, with over 90 runs across 450 hectares. With a beautiful alpine village looking over the rolling Victorian High Plains, it’s no wonder this winter destination is a favorite amongst Victorians and winter adventure sport enthusiasts alike.
- Increase visitation for the local Albury/Wodonga area
- Establish visitor awareness of the various businesses at the resort
- Build a contact list of visitors to communicate directly with, particularly prior to the next ski season
- Help drive repeat visitation and increase base occupancy
Falls Creek Resort
Loyalty Program Works
Falls Creek Resort, together with Stamp Me, created an app-based loyalty program that was simple and straightforward for members.
Upon downloading the Stamp Me app, members would collect points when they made purchases at registered merchants, gaining interim rewards along the way, whilst aiming to win the ultimate prize.
At the end of the season, the first ten people who earned over 2,000 points received a FREE resort entry permit for the next ski season, worth over $550.
The points structure of the program was as follows:
25 points = Registering
500 points = Double Movie Pass
1,001 points = Onesie
2,000 points = Resort Entry for the next ski season
This loyalty program featured a sign-up incentive, with 25 points being automatically awarded once you signed up. This allowed participants to feel a step closer to achieving a reward. Not sure why this is important? Read all about it here.
Random prizes were issued to surprise & delight participants, and impromptu promotions were run, such as double stamp days to keep the program interesting and boost participation.