OLAB Coffee Shop
Discover how OLAB Coffee Shop in Dubai, UAE, uses Stamp Me for its digital loyalty program, gaining 600+ members in its first six months and averaging over 1,200 stamps per month.
Background
OLAB Coffee Shop is an independent specialty coffee shop based in Dubai, UAE. With a focus on quality coffee and a warm, community-driven cafe experience, OLAB has quickly built a loyal following in one of the world's most competitive hospitality markets.
In January 2026, OLAB partnered with Stamp Me to launch a digital loyalty program, giving their growing customer base a simple and rewarding reason to keep coming back — and the results have been immediate.
The Brief
In a city where coffee culture is thriving and competition is fierce, OLAB wanted a loyalty solution that would help them stand out, reward their regulars, and build a digital member base they could communicate with beyond the four walls of the cafe.
They needed something easy for customers to use, quick to implement, and with the flexibility to grow alongside their business.
Key Objectives
- Reward regular coffee purchases with a simple, fast-to-complete loyalty mechanic
- Reduce the time to first reward and get customers hooked from their very first visit
- Build their digital mailing list with their customer base
- Drive consistent repeat visits and increase purchase frequency in a competitive Dubai cafe market
- Leverage social media to drive program awareness and sign-ups
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How the
OLAB Coffee Shop
Loyalty Program Works
OLAB's loyalty program is built for speed and immediate gratification: buy 5 coffees and get 1 free. This achievable stamp target means customers reach their reward quickly and the cycle of return visits begins sooner.
To accelerate this even further, OLAB awards a free stamp on sign-up. This isn't just a nice welcome gesture — it's a smart application of the goal gradient effect, a well-established behavioural principle that shows people are more motivated to complete a goal the closer they feel to it.
By starting members one stamp closer to their first free coffee, OLAB gives customers an immediate sense of progress and a stronger reason to come back.
Stamping Method
OLAB uses the Stamp Tag as their primary stamping method — a small, tap-and-go device that staff can present to customers after each qualifying purchase. Customers simply press 'Stamp Me' in the Stamp Me app and tap their phone on the tag to collect their stamp instantly, keeping service quick and the experience seamless.
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OLAB has embraced social media as a key driver of loyalty program awareness, using Instagram to showcase the program to their audience in an engaging and authentic way.
Specifically, they utilise Instagram reels to communicate the benefits of joining their program and encourage existing followers to sign up. This is a great example of how a well-placed social post can turn followers into loyalty members.
How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
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Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
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Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
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Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
OLAB has connected Stamp Me with their SendPulse account, so every new loyalty member is automatically synced to a dedicated "loyalty members" list.
This means that from the moment a customer joins the program, they're pulled into a broader communication ecosystem — receiving regular email newsletters and exclusive campaigns that keep OLAB top of mind between visits
Results
Since signing up in January 2026 and fully rolling out in March 2026, OLAB Coffee Shop has hit the ground running:
- Over 600 total members signed up to the program in the first six months.
- 1,200+ stamps issued per month on average across their first three months of full operation — a strong and consistent rate of engagement that reflects just how frequently their customers are visiting.
- The program is already delivering on its core objectives, with a fast-to-complete stamp card keeping members motivated and coming back.
