Play Valley
Learn how Play Valley used Stamp Me to reward families across four UK play centres, build a loyal member base of thousands, and keep kids (and parents) coming back for more.
Background
Play Valley is a family-focused indoor play centre group with four locations across South Yorkshire, UK — in Sheffield, Rotherham, Doncaster, and Dinnington. Their centres are designed to give children a safe, active, and fun environment to play and explore, while parents and carers can relax and unwind.
The Brief
In September 2025, Play Valley launched the Play Valley Rewards programme in partnership with Stamp Me, giving families a reason to keep coming back and rewarding their loyalty with every visit.
Key Objectives
- Increase repeat visits and build long-term customer loyalty across all four locations
- Reward families for every full-price child, toddler, and baby entry
- Drive incremental spend through milestone rewards including discounted coffee and free kids meals
- Deliver a seamless loyalty experience that works across all four Play Valley sites
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How the
Play Valley
Loyalty Program Works
The Play Valley Rewards programme is simple — the more you visit, the more you earn. Customers collect one stamp for every full-price child, toddler, or baby entry and unlock rewards at three milestones:
- 3 stamps — 50% off any coffee
- 6 stamps — Free kids meal
- 9 stamps — 1 free child entry
Stamps and rewards are valid across all four Play Valley locations, giving families full flexibility no matter which centre they visit.
Stamping Method
Play Valley uses the StampPod™ for fast, contactless stamping at the point of sale. Customers simply press 'Stamp Me' in the Stamp Me app and tap their phone on the StampPod to earn a stamp — keeping the process quick and effortless at each of their four locations.
Play Valley dedicates an entire page on their website to the rewards programme, making it easy for families to learn about the benefits and download the Stamp Me app before or after their visit.
The page outlines how the programme works, highlights the rewards on offer, and includes a direct download link — showing Play Valley's commitment to driving awareness and encouraging sign-ups across their customer base.
How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
Learn More
Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
Learn More
Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
Learn More
Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
Since launching in September 2025, the Play Valley Rewards programme has gained strong early traction with their family-focused audience:
- 2.8K+ active members have joined the programme across all four locations
- 4K+ stamps issued, reflecting consistent repeat visitation and cross-site engagement
- 300+ redemptions recorded, proving that customers are actively progressing through their card and claiming rewards
The results demonstrate that families are not only signing up, but returning regularly and redeeming — exactly what the programme was designed to achieve.
