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Mobile Loyalty

What is the Best Loyalty App for Small Businesses?

Written by 
Brad Davis
March 22, 2019

With so many loyalty card apps and programs available, you’re probably a little overwhelmed with trying to figure out which is the best loyalty card app for your business.

Well, you’ve come to the right place - hopefully, we can help you narrow it down and guide you to choosing the best loyalty app for small businesses that best suits your business goals and needs.

Obviously, you’ve done your homework and realized that a loyalty card app is one of the best ways to retain customers, gain insights into your consumer behavior, and make yourself stand out from your competitors, but which one is the best for you?

Let’s take a look at some of the best loyalty card apps for rewarding customer loyalty increasing sales and retaining customers. 


Belly’s uniqueness, which many people believe makes it one of the best loyalty app for small businesses,  lies in its adaptability to different business scales. Even with the “Lite” option, there is enough functionality for small businesses to see growth. Its analytics dashboard is an excellent tool, allowing merchants to track customer interactions and preferences.

 The “Elite” and “Enterprise” tiers bring customer engagement to a whole new level with the inclusion of deeper metrics and segmented marketing capabilities. Belly's platform also frequently updates, ensuring that its tools and strategies remain competitive, giving businesses a modern edge in the evolving market landscape.

Person holding a phone.

Five Stars

What makes Five Stars stand out as a front-runner for the best loyalty app for small businesses is its simplicity combined with efficacy. Customers appreciate the straightforward check-in process, which creates a swift and non-intrusive experience during their visits. The app also sports a user-friendly interface that allows businesses to easily navigate and manage their loyalty strategies. 

By harnessing the power of text-based promotions, Five Stars reaches customers in real time, leveraging instant communication for spontaneous purchases or reminders. With its data insights, businesses can determine peak interaction times and craft offers that resonate.


Rewardle is reshaping the loyalty landscape by combining both old-school and modern methods. The inclusion of a paper card system appeals to those who may not be tech-savvy while the digital app ensures younger demographics are catered to. Their focus on pre-payment and seamless order pickups indicates a forward-thinking approach, anticipating the evolving needs of fast-paced consumers. 

The unique selling proposition is convenience: it simplifies transactions for both customers and merchants. Plus, their continuous support for Australian merchants showcases their commitment, making them a contender for the best loyalty app for small businesses in the region. 


CandyBar's strength lies in its minimalist approach. Eliminating the need for POS integration or a standalone app, it reduces potential technical hurdles. The platform's web-based approach ensures universal compatibility across different devices, making setup a breeze. 

Customer engagement is facilitated through an intuitive interface that doesn’t burden customers with excessive details. Moreover, the point accumulation and reward redemption processes are transparent and quick, ensuring customers feel the immediate gratification that boosts repeat visits.

Loopy Loyalty

Loopy Loyalty’s flexible tiered system caters to businesses of all sizes and ambitions. The platform thrives on customization, allowing businesses to create a truly unique loyalty experience for their patrons. 

Their analytics tool goes beyond the surface, diving deep into customer behaviors, spending habits, and preference trends. For those businesses looking to expand, the scalability of Loopy Loyalty is unparalleled. Its ability to operate across multiple locations harmoniously is a testament to its robust architecture and user-centric design.


Specially designed for the food industry, Upserve understands the nuances of a restaurant's customer journey. Its “pay through the app” feature minimizes waiting time, enhancing the dining experience. 

Upserve's analytical insights are tailored to food establishments, showcasing popular dish preferences, peak dining times, and even waiter performance. By integrating customer feedback mechanisms, restaurateurs can quickly adapt to changing preferences, ensuring their offerings always resonate with their target audience.

Woman holding a phone and smiling.


Clover is a blend of versatility and innovation. The free option ensures that even small enterprises can tap into the potential of a structured loyalty program. However, its paid version truly shines by offering granular control over promotional strategies. Its integration capabilities ensure a smooth transaction experience for both merchants and customers. 

Regular updates and a vibrant support community make Clover not just an app, but an evolving ecosystem catered to enhancing business-customer relations and a worthy contender for the best loyalty app for small businesses.


LoyalZoo strikes a balance between efficiency and engagement. Its unified platform ensures merchants can access customer data, tailor promotions, and communicate offers seamlessly. 

The trinity of email, SMS, and push notifications ensures maximum outreach, increasing the likelihood of customer engagement. Its design ensures customers don’t feel overwhelmed, yet they’re constantly reminded of the rewards that await, striking a perfect balance.


LoyalTap introduces a community-centric approach to loyalty programs. By fostering mutual relationships between businesses within a vicinity, it enhances customer engagement across multiple touch points. It's not just about promoting individual businesses but elevating the entire shopping or travel experience. 

The collective approach ensures customers receive a bouquet of offers, enticing them to explore more within a precinct, benefiting all associated businesses.

And last but not least...

Stamp Me

Laptop and phone interface for Stamp Me.

Stamp Me is one of the best loyalty card apps, and with a 4.9 app store rating, might be the best loyalty app for small businesses, due to its simplicity and intuitive design. We put the traditional ‘Buy X and get X free’ style paper punch cards onto your customer’s phone, and we are proud to be the world’s leading digital stamp card provider.

The reason Stamp Me has been so effective for thousands of merchants is that customers are already familiar with the punch card concept. It’s intuitive, so there’s no need for a complicated explanation.  

What’s in it for your customers is that they don’t have to carry around yet another punch card which is easily lost and often forgotten, and your business saves time, money, and the environment by not having to print paper punch cards.

Having an app on your customers’ phones also serves as a reminder for them to visit your business to continue collecting stamps and earning rewards. And in case they forget, you can communicate with them via our SMS and Push Notification feature to send a friendly reminder to come in or let them know about special offers or events to get them back through the door!

Implementing our loyalty card app is also a seamless process for your business. There’s no need for a tablet, no complicated POS integration, and no need to hassle customers to enter their phone number on a device each time they visit (which can be fiddly, time-consuming, and hold up queues).

Instead, Stamp Me uses a unique QR code and all that's required of customers to collect a Stamp is to press the ‘Stamp Me’ button from the Stamp Me app (free download) and scan that code - it’s that easy! We also have other validation methods, if you would prefer.

Our digital loyalty program also helps your business gain insights into the who, what, when, where, and why of your customer base, and this allows you to better target your marketing to appeal to each individual customer. We provide you with full access to this information, unlike some other loyalty platform providers.

So there you have it! Some of the best loyalty card and rewards app providers - we hope this helps you select one that’s right for your business. You’re certainly on the right track to growing your business with a customer loyalty program - good luck!

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