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Loyalty Industry News: H&M Launches Their New Retail Loyalty Program

Written by 
Brad Davis
June 13, 2019

Global fashion chain H&M has recently rolled out a brand new loyalty program, where members can earn rewards and enjoy more convenient shopping.

The new loyalty program, released mid-May, is remarkably simple and straightforward – earn 1 point for every $1 spent (either in-store or online) and receive a $5 reward for every 200 points earned. Once you accumulate 500 points, you’re promoted to H&M Plus status, where the perks are extended.

Image source: H&M

Not only is it free to become a member, but customers are actually rewarded with a 10% discount off their next purchase just for signing up (which can be done via the H&M website or by downloading the free app).

H&M Loyalty Program members also enjoy periodic discounts and exclusive offers, special birthday treats, free online returns and digital receipts. H&M Plus members get even more bang for their buck, with offers such as free shipping (no minimum spend) and early access to H&M’s limited release items.

Image source: H&M

H&M has also partnered up with American blowout salon chain Drybar to offer loyalty program members a 20% discount off all Drybar’s blowout and dry styling hair services.

We predict that H&M’s new loyalty program will be successful due to its simplicity and ease of use, which are both incredibly important characteristics of a rewards program.

In fact, the 2019 Loyalty Report found that 56% of customers will choose one program over the other if it is easier to use.

H&M is the latest in a string of popular clothing retailers like Lululemon, Nordstrom and Nike to recently launch or completely redesign their loyalty programs to keep up with the times.

Macy’s encountered unprecedented results when it relaunched its loyalty program two years ago, after a several-year streak of sales declines, only to double Wall Street’s profit predictions for the company merely a year after rolling out the program.

As for Nordstrom, its recently redesigned loyalty program now accounts for a third of the fashion chain’s total customers and makes up more than half of its entire sales.

With market research firm Beroe estimating the US loyalty program market to be worth somewhere between $47 billion and $55 billion last year (and rising), it’s more crucial than ever before to invest in a well-designed retail loyalty program.

The 2016 Nielsen Global Retail Loyalty Sentiment Report revealed 67% of its global respondents shop more frequently and spend more at retailers with loyalty programs than those without.

Stamp Me provides retailers with loyalty solutions in the form of a convenient mobile app or digital platform that allows customers to stay connected to your brand, earn points and redeem rewards, and stay on top of all your latest offers and events.

By integrating Stamp Me’s loyalty solutions into your business, you can set up a digital relation loyalty platform for your brand and start rewarding your customers for their ongoing loyalty.

We offer an “enterprise” package as an alternative to our standard digital loyalty app solution. It essentially uses Stamp Me’s revolutionary loyalty platform to power your own custom-branded app that allows customers to redeem rewards, track their progress towards rewards, engage and communicate with your brand through the app, among many other exciting features built according to your brands needs – the options are limitless.

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