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Shake Up Your Sales: A Shake & Tea Shop Loyalty Program Guide

Written by 
Chloe Komesarook
March 25, 2024
Brand Loyalty
Loyalty Programs

Craving a competitive edge for your shake & tea shop? A loyalty program might be the secret ingredient! Picture this: customers buzzing about your exclusive rewards, regulars excitedly collecting points, and new faces eager to join the fun. 

A well-designed shake & tea shop loyalty program creates a sense of community and keeps those tasty drinks flowing. Get ready to mix up your marketing strategy and discover the power of customer loyalty!

Why Having a Shake & Tea Shop Loyalty Program Is Important

Before we explore how to set up a loyalty program, let's talk about why you need one.

Let the numbers do the talking:

It's cheaper to retain customers than attain new ones.

Plus, a great loyalty program for your shake & tea shop acts as a magnet, drawing in potential customers and strengthening your bond with current ones. When customers love your program, they talk about it. 74% of consumers say word-of-mouth is a key factor in their buying decisions.

A loyalty program turns a regular visit into an exciting experience, encouraging repeat business with exclusive perks, surprises, and personalized offers.

Digitizing your shake & tea shop loyalty program lets you gain insights into customer preferences and buying habits so you can tailor both your program and your business, meeting customer needs head-on.  This is important since only 45% of customers report feeling like a brand understands them. A digital program sets you apart while helping you connect with customers on a deeper level.

Now that you understand the benefits, let's talk about how to make it happen.

Designing Your Shake & Tea Shop Loyalty Program

1. Understand Your Customers

Knowing your target market is the first step to crafting a stellar loyalty program. To make your rewards tempting, it's essential to understand what excites your customers.

Talk to your customers through surveys, online reviews, and in-person interactions to gather valuable insights. Regulars can give you direct feedback on their favorite flavors, drinks, and what rewards they'd love most.

Analyze customer data like purchasing trends and habits to see what patterns emerge. When you truly understand your customers, you can start the fun part: designing your exciting shake & tea shop loyalty program.

2. Decide on Your Rewards Structure

You have a few choices when deciding how to structure your rewards: a tiered rewards system, points for purchases, or referral bonuses can offer a solid foundation for a program that gets more customers and keeps them there.

Spend-based model:  Give customers points based on how much they spend, creating a simple, easy-to-follow program.

Examples of spend-based rewards in a graphic tile with icons.

Item-based model: Reward customers for repeatedly purchasing the same drinks and flavors, a classic approach that encourages customers to come back for their favorites. This is especially well-suited for shake & tea shops as customers tend to have preferred items.

Examples of item-based rewards in a graphic tile with icons.

Creating a simple yet effective loyalty program is vital, as 53% of customers prefer loyalty programs that are easy to use, with nearly 40% appreciating that straightforward approach.

Your customers are more likely to interact with a program that clearly shows benefits without complicated terms and conditions.

We recommend using a digital stamp card platform, as it's simple and effective for customers to collect stamps with each qualifying purchase or visit, leading to exciting rewards.

Case in Point

Sblended's stamp card on the Stamp Me app in two phone screens.

Sblended, a health-focused smoothie bar in Massachusetts, wanted to deepen customer loyalty and align its program with its brand values. They partnered with Stamp Me to create a digital shake & tea shop loyalty program offering rewards for both shakes and power teas. Customers earn stamps for purchases and redeem them for $4 discounts. Sblended also leverages Stamp Me's push notification feature to send targeted offers and updates, keeping customers engaged.

Since launching its Stamp Me program, Sblended has gained over 400 active members, issued thousands of stamps, and seen hundreds of redemptions. Their customized digital loyalty program has successfully enhanced customer relationships, boosted retention, and aligned perfectly with their health-focused brand.

3. Choosing Your Rewards

When choosing your rewards, use your customer research to identify what would be most enticing. Here are a few types of rewards to consider for your shop:

  • Discounts: Discounts offer flexibility, letting customers use them on whatever drink or item they want. An example would be "15% off your next smoothie after five purchases".
  • Free drinks/items: A classic loyalty program staple – who doesn't love free stuff, especially favorite items? We highly recommend this for your shake & tea shop loyalty program. An example could be: "Collect five stamps and get a free medium iced tea!"
  • Exclusive access: Your loyal customers want to feel special. Exclusive access rewards can be new flavor samples they get to try before anyone else.
  • Experiential rewards: These could be special events like "Earn ten stamps for an Ultimate Tea Tasting Experience", offering customers a unique experience they can't find anywhere else.

Your rewards should reflect what customers value and tempt them to engage with your program. Think about potential sign-up rewards and smaller rewards along the way, which can make your loyalty program even more exciting.

Embracing a Digital Loyalty Strategy

In this digital age, you need to move away from paper-based programs toward mobile apps and online platforms. Digital loyalty programs and apps allow greater customer engagement, keep costs down, and give you valuable customer data.

Importantly, 75% of consumers favor loyalty programs accessible through their phones. Catering to this digital demand is vital for shakes & tea shop loyalty programs. Want to compare loyalty apps for shake & tea shops? With so many options in the market today, let our guide set the record straight and find your perfect solution.

If you want a stamp-based program, Stamp Me is the ultimate solution. It's more than just an app – it offers customization options and caters to your business's growth while being super user-friendly. But, those aren’t the only benefits: 

Stamp Me benefits in a graphic tile with icons.
Illustration of a man with a Stamp Me push notification and icons.

What Can You Do With a Digital Loyalty Program?

A digital shake & tea shop loyalty program offers many ways to boost customer engagement, drive sales, and strengthen brand loyalty.

Here's how you can interact with your loyal customers using a digital loyalty platform like Stamp Me:

  • Targeted communications & offers: Open a direct line of communication with your customers, sending updates on new flavors, exclusive discounts, and events via push notifications and SMS. You could even encourage customers to come in on slow days with a limited-time reward like "Come in today for 40% off shakes!"
  • Gamification: Make your program fun by offering a 'Scratch & Win' feature for the chance to win free toppings or small discounts on purchases.
  • Birthday Club Campaign: Create a Birthday Club campaign to celebrate your customers on their special day within your shake & tea shop’s loyalty program. Remember, a simple "Happy Birthday! Here's a free boba tea on us!" can make them feel valued.
  • Surprise & Delight: Random rewards via your app are a fantastic way to wow customers. This might be a surprise upgrade, free samples, or access to exclusive events. Surprises make ordinary experiences special, turning occasional shoppers into loyal fans.

Implement a Marketing & Launch Strategy

A megaphone in someone's hand against a pink backdrop.

Once your program is ready, it's time to plan a marketing & launch strategy to ensure it's a success!

Here are some ideas:

  • Hype it up on social media: Give customers a taste of what's coming. Share updates, and special offers, and encourage followers to join your program.
  • In-store signage: Posters and signs that customers see when they come in. When you market your loyalty program, let customers know how to sign up, the rewards it offers, and how rewards can be redeemed. Stamp Me provides downloadable marketing materials you can use.
  • Train your staff: Make sure your staff understands your shake & tea loyalty program inside and out and is comfortable signing up customers. As staff are the first point of contact, this knowledge is crucial.
  • Create an email campaign: Integrate your loyalty program with an email marketing platform, like Mailchimp, to get the word out and track responses.
  • Host a launch event: Throw a special launch to introduce your loyalty program to new and existing clients. Highlight perks, offer initial rewards, and potentially use testimonials to create buzz. Promote on social media and email newsletters to draw a bigger crowd.

Ongoing Loyalty Program Analysis & Customer Feedback

Analyze your program's results to see how it's performing and make changes as needed. Track data like reward redemptions and stamp accrual rates, and look at patterns in customer spending. If activity is lower than desired, figure out ways to boost participation.  

Always ask for feedback from your members and incentivize it if possible – perhaps with a free stamp!

How to Build a Digital Shakes & Tea Shop Loyalty Program with Stamp Me 

Stamp Me lets you create a customized digital shake & tea shop loyalty program that's easy for both you and your customers. With the Merchant Console, you have a central hub to set up your stamp card in minutes and manage every aspect of your program. After your quick setup, enjoy a 30-day free trial to test it out.  

Go beyond basic rewards with sign-up offers, smaller rewards along the way, fun features like 'Scratch & Win', and personalized communication tools. Stamp Me makes managing customer loyalty a breeze!

If you need more help along the way, we have a variety of helpful resources like e-books & guides, case studies, and blog articles that will inform and inspire you. 

Email Course: 7 Days of Customer Loyalty

Sign up for our free, 7-day email course and become a customer loyalty expert!

We’ll also send you loyalty tips, trends and resources from time to time (which you can opt out of whenever you like).

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